EXPERTO EN INBOUND MARKETING

250.00 — 750.00
Comprender cómo actúa cualquier comprador y saber anticiparse a sus necesidades.
La clave del Inbound Marketing no está en conocer bien a tu cliente ideal, está en conocer bien sus motivaciones de compra.

Hay que Saber crear la necesidad.

Buscamos expertos en diseñar estrategias inbound con experiencia demostrable y con casos concretos que puedan argumentar.

Tendrá que montar un sistema de Inbound Marketing de acuerdo a los siguientes pasos:

- Análisis estratégico del negocio: para poder desarrollar un sistema de Inbound Marketing es necesario conocer muy bien las necesidades y los públicos objetivo del negocio.
- Desarrollo de perfiles de “buyer persona”: creación de los perfiles con las motivaciones de compra.
- Desarrollo de “buyer journey”: desarrollo del camino que debe seguir el buyer persona hasta convertirse en cliente.
- Desarrollo de Estrategias de captación de público objetivo: hay que saber cómo atraer la atención de esos buyer persona.
- Desarrollo de mensajes en función de las fases de Inbound Marketing: análisis de keywords y desarrollo de mensajes capaces de atraer a los clientes potenciales y creación de contenidos para las diferentes fases.
- Implementación de herramientas de captación de leads: creación de los sistemas de captación de datos.
- Desarrollo de contenidos para Email-marketing: creación de contenidos y automatización para que los leads recorran el camino hacia la conversión.

En resumen, ha de ser un especialista en Inbound Marketing capaz de atraer a los clientes potenciales y transformarlos en clientes reales a través de la Comunicación y del Marketing de contenidos.
El sistema requiere un conocimiento profundo del buyer persona y del buyer journey, para adaptar los contenidos a las diferentes necesidades que tiene el lead a lo largo del proceso de compra.

Se valorará certificaciones en Hubspot, Mautic o Sales Force

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