SEO & PPC Expert (Google Ads and Meta) for sports equipment e-commerce – Italy market
Budget: €250 – €750 EUR
Who we are:
We are an Italian e-commerce specializing in fitness and home-gym equipment. The site already has good organic positioning but we want to close the gap with a direct competitor that receives 6–7 times more traffic without any advertising.
Objectives;
1) Increase organic traffic to match or exceed the reference competitor
2) Correct indexing errors (e.g. a query for a specific treadmill model should show the product page, not the category)
3) Set up and manage Google Ads and Meta Ads campaigns within a total ad budget of €1,250–1,300 per month (or less if possible)
4) Reduce CPC/CPA and improve ROAS through Search, Shopping, Performance Max and remarketing funnels targeted exclusively to the Italian audience
5) Provide clear monthly reports with measurable KPIs
Requested activities:
SEO technical and on-page: initial audit, sitemap/robots review, URL structure, Core Web Vitals, schema.org markup, internal linking
SEO off-page: white-hat backlink strategy from authoritative Italian domains, toxic link monitoring
Keyword research and content: Italian keyword analysis, competitor study, content briefing
Google Ads: setup and optimization of Search, Shopping, Performance Max, remarketing, GA4 + GTM + enhanced conversions
Meta Ads: traffic, conversion and retargeting campaigns with Italian copy and creatives, A/B testing, Conversion API
Tracking & analytics: GA4, Search Console, Facebook Pixel/CAPI configuration, KPI dashboard
Monthly report: activities completed, results achieved, plan for the next month
Professional requirements:
1) Fluent Italian or proven experience on 100% Italian-market projects (non-native must faithfully use competitor keywords/descriptions with internal validation)
2) Google Ads and Meta Blueprint certifications preferred
3) Portfolio with B2C e-commerce case studies; preference for sports/fitness sector or similar average order value
4) Strong technical SEO, content and ethical link-building skills
5) Ability to work independently and communicate clearly
Budget and payment terms
Max Ad budget: €1,250–1,300/month (ad credit)
Professional fee: please indicate your proposed monthly fee separately
Monthly milestone payments at the end of each month based on deliverables and results
Initial duration: 1 month, with potential long-term extension and onboarding of three additional e-commerce sites if performance targets are met
What we will provide:
Access to GA4, Search Console, Meta Business Suite, Google Ads
List of competitors and priority products
Feedback on copy/keywords for linguistic accuracy
Creative assets (product images, brand kit)
How to apply:
Send a brief introduction with relevant experience, case studies/portfolio, preliminary strategy, proposed monthly fee and availability for weekly calls
We are an Italian e-commerce specializing in fitness and home-gym equipment. The site already has good organic positioning but we want to close the gap with a direct competitor that receives 6–7 times more traffic without any advertising.
Objectives;
1) Increase organic traffic to match or exceed the reference competitor
2) Correct indexing errors (e.g. a query for a specific treadmill model should show the product page, not the category)
3) Set up and manage Google Ads and Meta Ads campaigns within a total ad budget of €1,250–1,300 per month (or less if possible)
4) Reduce CPC/CPA and improve ROAS through Search, Shopping, Performance Max and remarketing funnels targeted exclusively to the Italian audience
5) Provide clear monthly reports with measurable KPIs
Requested activities:
SEO technical and on-page: initial audit, sitemap/robots review, URL structure, Core Web Vitals, schema.org markup, internal linking
SEO off-page: white-hat backlink strategy from authoritative Italian domains, toxic link monitoring
Keyword research and content: Italian keyword analysis, competitor study, content briefing
Google Ads: setup and optimization of Search, Shopping, Performance Max, remarketing, GA4 + GTM + enhanced conversions
Meta Ads: traffic, conversion and retargeting campaigns with Italian copy and creatives, A/B testing, Conversion API
Tracking & analytics: GA4, Search Console, Facebook Pixel/CAPI configuration, KPI dashboard
Monthly report: activities completed, results achieved, plan for the next month
Professional requirements:
1) Fluent Italian or proven experience on 100% Italian-market projects (non-native must faithfully use competitor keywords/descriptions with internal validation)
2) Google Ads and Meta Blueprint certifications preferred
3) Portfolio with B2C e-commerce case studies; preference for sports/fitness sector or similar average order value
4) Strong technical SEO, content and ethical link-building skills
5) Ability to work independently and communicate clearly
Budget and payment terms
Max Ad budget: €1,250–1,300/month (ad credit)
Professional fee: please indicate your proposed monthly fee separately
Monthly milestone payments at the end of each month based on deliverables and results
Initial duration: 1 month, with potential long-term extension and onboarding of three additional e-commerce sites if performance targets are met
What we will provide:
Access to GA4, Search Console, Meta Business Suite, Google Ads
List of competitors and priority products
Feedback on copy/keywords for linguistic accuracy
Creative assets (product images, brand kit)
How to apply:
Send a brief introduction with relevant experience, case studies/portfolio, preliminary strategy, proposed monthly fee and availability for weekly calls