Local SEO & On-Page SEO Specialist for Dental Clinics (WordPress)
Budget: $250 – $750 CAD
Job Description
We are a growing dental marketing agency managing 20+ dental clinic websites. We are looking for a long-term SEO specialist to support ongoing Local SEO, On-Page SEO, and AI Search Optimization efforts across multiple WordPress websites. This is an ongoing freelance position with consistent work and the opportunity to increase hours as our client portfolio grows.
Important: This role is focused exclusively on website SEO (WordPress). We are not looking for Google Business Profile management, citation building, link building, review management, or other off-page SEO services.
The ideal candidate understands how to structure, optimize, and improve local service websites to increase rankings for dental services in competitive local markets.
This is a freelance role with the potential for ongoing work across multiple dental clinic websites.
Main Responsibilities:
Conduct local keyword research for dental services and target locations
Optimize existing service pages for local search intent
Create SEO recommendations for new service and location pages
Optimize title tags, meta descriptions, headings, and page structure
Improve website content for both users and search engines
Develop internal linking strategies between service pages, blog posts, and core pages
Optimize URL structures and site architecture
Implement schema markup where appropriate
Improve page relevance for targeted dental keywords and locations
Identify content gaps and recommend new pages
Perform competitor analysis and identify ranking opportunities
Conduct on-page SEO audits and provide actionable recommendations
Work directly within WordPress to implement SEO improvements
Required Skills:
Proven experience with Local SEO and on-page SEO
Familiarity with GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization)
Strong understanding of WordPress websites
Experience optimizing service-based business websites
Advanced keyword research skills
Strong understanding of search intent and content optimization
Experience with technical on-page SEO fundamentals
Familiarity with Google Search Console and Google Analytics
Experience using SEO tools such as Ahrefs, SEMrush, Screaming Frog, Surfer SEO, or similar
Ability to identify and fix on-page SEO issues
Strong analytical and problem-solving skills
Excellent communication and reporting skills
Preferred Qualifications:
Experience working with dental clinics or healthcare websites
Experience ranking local service pages in competitive markets
Understanding of dental SEO best practices
Basic HTML, CSS, and WordPress development knowledge
Experience creating SEO content briefs and content optimization recommendations
What We Are Looking For:
We are looking for someone who can review a dental clinic website and identify opportunities to improve rankings through better page structure, content optimization, internal linking, keyword targeting, and overall website SEO.
The ideal candidate understands how to build and optimize service pages that rank in local search results and generate appointment requests.
We value practical implementation and measurable improvements rather than generic SEO reports.
Initial Project:
The first project will involve reviewing an existing dental clinic website and providing recommendations and implementation for on-page SEO improvements.
Successful collaboration may lead to ongoing work across multiple dental clinic websites.
To Apply, Please Include
Examples of dental or local service websites you have optimized
Examples of on-page SEO projects completed
Ranking improvements you have achieved
Your experience with WordPress SEO
SEO tools you regularly use
Your process for optimizing a dental clinic website
Your hourly rate or project-based pricing
Your availability
Important:
Please do not apply with a generic proposal.
To be considered, briefly explain how you would improve the rankings of a dental clinic website targeting services such as Dental Implants, Invisalign, Emergency Dentistry, and Family Dentistry in Toronto.
We are a growing dental marketing agency managing 20+ dental clinic websites. We are looking for a long-term SEO specialist to support ongoing Local SEO, On-Page SEO, and AI Search Optimization efforts across multiple WordPress websites. This is an ongoing freelance position with consistent work and the opportunity to increase hours as our client portfolio grows.
Important: This role is focused exclusively on website SEO (WordPress). We are not looking for Google Business Profile management, citation building, link building, review management, or other off-page SEO services.
The ideal candidate understands how to structure, optimize, and improve local service websites to increase rankings for dental services in competitive local markets.
This is a freelance role with the potential for ongoing work across multiple dental clinic websites.
Main Responsibilities:
Conduct local keyword research for dental services and target locations
Optimize existing service pages for local search intent
Create SEO recommendations for new service and location pages
Optimize title tags, meta descriptions, headings, and page structure
Improve website content for both users and search engines
Develop internal linking strategies between service pages, blog posts, and core pages
Optimize URL structures and site architecture
Implement schema markup where appropriate
Improve page relevance for targeted dental keywords and locations
Identify content gaps and recommend new pages
Perform competitor analysis and identify ranking opportunities
Conduct on-page SEO audits and provide actionable recommendations
Work directly within WordPress to implement SEO improvements
Required Skills:
Proven experience with Local SEO and on-page SEO
Familiarity with GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization)
Strong understanding of WordPress websites
Experience optimizing service-based business websites
Advanced keyword research skills
Strong understanding of search intent and content optimization
Experience with technical on-page SEO fundamentals
Familiarity with Google Search Console and Google Analytics
Experience using SEO tools such as Ahrefs, SEMrush, Screaming Frog, Surfer SEO, or similar
Ability to identify and fix on-page SEO issues
Strong analytical and problem-solving skills
Excellent communication and reporting skills
Preferred Qualifications:
Experience working with dental clinics or healthcare websites
Experience ranking local service pages in competitive markets
Understanding of dental SEO best practices
Basic HTML, CSS, and WordPress development knowledge
Experience creating SEO content briefs and content optimization recommendations
What We Are Looking For:
We are looking for someone who can review a dental clinic website and identify opportunities to improve rankings through better page structure, content optimization, internal linking, keyword targeting, and overall website SEO.
The ideal candidate understands how to build and optimize service pages that rank in local search results and generate appointment requests.
We value practical implementation and measurable improvements rather than generic SEO reports.
Initial Project:
The first project will involve reviewing an existing dental clinic website and providing recommendations and implementation for on-page SEO improvements.
Successful collaboration may lead to ongoing work across multiple dental clinic websites.
To Apply, Please Include
Examples of dental or local service websites you have optimized
Examples of on-page SEO projects completed
Ranking improvements you have achieved
Your experience with WordPress SEO
SEO tools you regularly use
Your process for optimizing a dental clinic website
Your hourly rate or project-based pricing
Your availability
Important:
Please do not apply with a generic proposal.
To be considered, briefly explain how you would improve the rankings of a dental clinic website targeting services such as Dental Implants, Invisalign, Emergency Dentistry, and Family Dentistry in Toronto.