SOCIAL MEDIA COMMUNITY MANAGER On Monthly Contract
REQUIREMENTS
• Manage the company's and clients’ social media accounts on all platforms.
• Conceptualize, plan, execute, manage, and refine social media strategies, activations, including developing engaging content, posts, stories, reels, calendars, and ideas for fan base growth, fan engagement, contests, and promotions.
• Collaborate with our graphic designers to create the visuals in a way that infuses the marketing strategy into the creative or conceptual outcome.
• Create daily consistent and meaningful content on all social media platforms; generating ideas, copywriting, captions, hashtags, animations (GIPHY), and work with the graphic designers to have the Visual Post as you envision it and see best.
• Post all developed content or schedule it to be posted on all platforms throughout the full month and be ready to post any new material outside the scope of the calendar.
• Plan, create, and run social media ads campaigns using Facebook Business Suite, Ads Accounts, Managing Pixels, Audiences, and other ads-related tools, delivering reports whenever needed or requested.
• Moderate all social media platforms and pages.
Review and Respond to Customer Comments, Posts, Questions and Replies in a timely manner on a daily basis.
• Identify, build, and nurture relationships within the social channel community (Influencers, Colleagues, Peers, etc.) and work on collaborations with similar and relevant accounts aiming for reposts, shoutouts, and joint engagement campaigns such as giveaway campaigns.
• Monitor effective benchmarks for measuring the growth of the community on weekly and monthly basis.
Analyze, review, and report on effectiveness of new initiatives, and recommend adjustments to optimize the marketing strategy based on data collected and monitored.
• Ongoing market and trend research and monitoring, for each client, to make sure their content is UpToDate, Creative, Informative, Interactive, Engaging, and Appealing, as well as to create new innovative ideas to expand brand growth.
• Ongoing research and analyzing data to identify and define best audiences and practices for each client.
• Managing a high volume of daily social media posts.
• Experience with A/B testing and multivariate experiments.
• Ensure organic growth for our company’s and clients’ accounts through organic growth means.
• Analyze and report competitors’ online presence and marketing initiatives.