Zoho CRM & Marketing Operations Lead
Budget: $8 – $15 USD
CRM & Marketing Operations Coordinator (Zoho CRM)
Job Title: CRM & Marketing Operations Coordinator (Zoho CRM)
Summary:
Responsible for managing Zoho CRM and related databases for investors, new construction clients, and subcontractors. Runs multi-channel outreach campaigns, supports lead generation and marketing operations, maintains CRM data integrity, and coordinates subcontractor quote initiation to support sales and project pipeline.
Key Responsibilities:
Administer and maintain Zoho CRM (pipelines, lead stages, tags, fields, lists, workflows; basic automation a plus).
Manage and maintain databases for:
Investors
New construction clients
Subcontractors / trade partners
Execute and track multi-channel lead generation campaigns: LinkedIn outreach, cold calling support, WhatsApp/SMS, social media marketing (SMM), basic SEO coordination, email campaigns (if used).
Understand campaign objectives, targeting, and funnel steps; monitor performance (responses, conversions, follow-ups).
Source lead/contact data from databases, directories, spreadsheets, and online research; clean, normalize, and import into Zoho CRM.
Maintain data quality: deduplication, validation, formatting standards, periodic audits, segmentation, opt-outs/compliance.
Generate and qualify leads; schedule follow-ups and ensure timely contact attempts and messaging consistency.
Build lists and segments for campaigns (investor vs client vs subcontractor) and maintain communication history.
Support subcontractor outreach: initiate quote requests, collect scope information, track responses, and update CRM records.
Produce simple reports/dashboards: lead pipeline, campaign outcomes, investor/client/subcontractor activity.
Tools/Skills Keywords:
Zoho CRM, CRM administration, data imports, data cleaning, list building, lead generation, outreach campaigns, LinkedIn Sales Navigator (optional), WhatsApp Business, cold calling coordination, SEO basics, SMM, Excel/Google Sheets, reporting dashboards, vendor/subcontractor coordination, construction admin.
Nice-to-have:
Zoho Campaigns / Zoho Desk / Zoho Forms
Basic workflow automation, templates, sequence management
Construction industry experience (subcontractor trades, scopes, quoting process)
Job Title: CRM & Marketing Operations Coordinator (Zoho CRM)
Summary:
Responsible for managing Zoho CRM and related databases for investors, new construction clients, and subcontractors. Runs multi-channel outreach campaigns, supports lead generation and marketing operations, maintains CRM data integrity, and coordinates subcontractor quote initiation to support sales and project pipeline.
Key Responsibilities:
Administer and maintain Zoho CRM (pipelines, lead stages, tags, fields, lists, workflows; basic automation a plus).
Manage and maintain databases for:
Investors
New construction clients
Subcontractors / trade partners
Execute and track multi-channel lead generation campaigns: LinkedIn outreach, cold calling support, WhatsApp/SMS, social media marketing (SMM), basic SEO coordination, email campaigns (if used).
Understand campaign objectives, targeting, and funnel steps; monitor performance (responses, conversions, follow-ups).
Source lead/contact data from databases, directories, spreadsheets, and online research; clean, normalize, and import into Zoho CRM.
Maintain data quality: deduplication, validation, formatting standards, periodic audits, segmentation, opt-outs/compliance.
Generate and qualify leads; schedule follow-ups and ensure timely contact attempts and messaging consistency.
Build lists and segments for campaigns (investor vs client vs subcontractor) and maintain communication history.
Support subcontractor outreach: initiate quote requests, collect scope information, track responses, and update CRM records.
Produce simple reports/dashboards: lead pipeline, campaign outcomes, investor/client/subcontractor activity.
Tools/Skills Keywords:
Zoho CRM, CRM administration, data imports, data cleaning, list building, lead generation, outreach campaigns, LinkedIn Sales Navigator (optional), WhatsApp Business, cold calling coordination, SEO basics, SMM, Excel/Google Sheets, reporting dashboards, vendor/subcontractor coordination, construction admin.
Nice-to-have:
Zoho Campaigns / Zoho Desk / Zoho Forms
Basic workflow automation, templates, sequence management
Construction industry experience (subcontractor trades, scopes, quoting process)