Real-Time HubSpot–Meta Lead Sync

My Facebook and Instagram campaigns are generating a steady flow of enquiries and I want every one of them—new names as well as people already in my database—to appear in HubSpot the instant a form is submitted. The task is to connect Meta Lead Ads with HubSpot so the sync runs in real time, updates existing contacts without creating duplicates, and brings across all standard and custom fields.

You are free to use the native HubSpot integration, Zapier, Meta’s Conversion API, or a lightweight custom webhook—whichever delivers the most reliable, maintenance-friendly result. Once the connection is in place, map the fields to the correct properties, route incoming leads into the appropriate pipeline, and prove it works with live test submissions from both Facebook and Instagram.

Deliverables
• Fully configured integration between HubSpot and Meta Lead Ads running in real time
• Field-mapping for all current form questions, including custom fields
• Duplicate-prevention logic so existing records are updated rather than recreated
• Short hand-off document (or loom video) that explains how to edit mappings or troubleshoot the sync

Acceptance criteria: a test lead submitted from each active form arrives in HubSpot within one minute, with every mapped field populated accurately and no duplicate contact created.