Indie JRPG demo Social Media Push
Budget: $30 – $250 USD
I’m gearing up to release the playable demo of my pixel-art JRPG and need a focused social media campaign to generate real excitement. The priority is Social Media Marketing, with YouTube as the key platform for content creation.
My goal is to have authentic influencer reviews published on YouTube that introduce the game’s story, combat system, and retro charm to their audiences, then amplify those videos across my existing Twitter and TikTok channels.
What I’d like from you:
• Identify mid-sized and micro YouTube influencers who cover indie or classic JRPGs, then negotiate coverage (keys or paid spots as needed).
• Supply each creator with a press kit, demo key, and clear talking points while ensuring their voice stays genuine.
• Map out a posting calendar that coordinates influencer uploads with promotional tweets and short-form clips for other social platforms.
• Track performance—views, watch time, click-through to my Steam page—and deliver a concise engagement report after the final video premieres.
Acceptance criteria
• A minimum of five qualified YouTube influencers commit in writing to publish reviews before the demo launch.
• A shared Google Sheet contains confirmed dates, channel links, and promotional copy.
• Post-campaign report summarizes metrics and actionable insights.
If you also have contacts on Twitch or experience nurturing Discord communities, that’s a welcome bonus, though the immediate focus remains YouTube influencer reviews. Let’s put this JRPG on the radar of players who will love it.
My goal is to have authentic influencer reviews published on YouTube that introduce the game’s story, combat system, and retro charm to their audiences, then amplify those videos across my existing Twitter and TikTok channels.
What I’d like from you:
• Identify mid-sized and micro YouTube influencers who cover indie or classic JRPGs, then negotiate coverage (keys or paid spots as needed).
• Supply each creator with a press kit, demo key, and clear talking points while ensuring their voice stays genuine.
• Map out a posting calendar that coordinates influencer uploads with promotional tweets and short-form clips for other social platforms.
• Track performance—views, watch time, click-through to my Steam page—and deliver a concise engagement report after the final video premieres.
Acceptance criteria
• A minimum of five qualified YouTube influencers commit in writing to publish reviews before the demo launch.
• A shared Google Sheet contains confirmed dates, channel links, and promotional copy.
• Post-campaign report summarizes metrics and actionable insights.
If you also have contacts on Twitch or experience nurturing Discord communities, that’s a welcome bonus, though the immediate focus remains YouTube influencer reviews. Let’s put this JRPG on the radar of players who will love it.