WordPress Performance Optimization & WooCommerce Tune-Up

Job ID: 38884045

Budget: $250 – $750 NZD

I am seeking a seasoned WordPress/WooCommerce expert to dramatically improve the performance and efficiency of my existing 5-year-old eCommerce website. The site currently relies on around 60 plugins, and the goal is to streamline this setup to around 8 essential, high-performance plugins—resulting in a faster, more responsive, and modern online store. The site is hosted on a fast VPS environment, and the objective is to achieve a page load speed under 2 seconds.

Key Objectives:
• Plugin Reduction & Optimization: Audit and determine which functionalities are truly essential. From there, replace or eliminate unnecessary plugins, reducing the total count to ~8 core, high-efficiency plugins (e.g., Elementor Pro, WooCommerce, and a select few that enhance user experience).
• Performance Improvement: Ensure significantly improved page load times and overall performance without sacrificing critical eCommerce features.
• Modern & Minimalist Redesign: Update the look and feel of the homepage and key pages using Elementor Pro, ensuring a mobile-responsive and conversion-friendly layout.

Required Expertise:
• WordPress & WooCommerce: Deep experience in building and optimizing eCommerce stores using WooCommerce.
• Elementor Pro: Skilled in using Elementor Pro for crafting modern, mobile-responsive designs.
• Performance Tuning: Proven track record of optimizing WordPress sites for speed, evidenced by positive client testimonials or portfolio examples.
• E-Commerce Best Practices: Strong understanding of effective product filtering, checkout flows, user registration, and payment gateway integrations.

Deliverables & Milestones:
1. Minimal Core Setup:
• Start with a backup of the current site with all all non core plugins disabled on a new WordPress install and WooCommerce enabled on the staging site
• Implement the minimal essential plugins for a viable eCommerce catalog.

2. Product Filtering & Search to Woo catalog:
It currently uses plugins to achieve it

3. Front Page & Contact Page Redesign:
• Use Elementor Pro to create a modern, minimalist, and mobile-friendly homepage and contact us page that is responsive and mobile optimised

4. User Registrations & Sign-Ups:
• Enable streamlined user registration processes that enhance user experience and loyalty.

5. Checkout Improvements:
• Re-engineer the checkout process to be as fast, secure, and user-friendly as possible.

6. Payment Gateway Integration:
• Integrate and optimize the preferred payment gateway(s), ensuring smooth transactions and compliance with security standards.

Additional Details:
• YOU NEED TO BE AVAILABLE TO START STRAIGHT AWAY.
• You will be provided with WordPress admin access to a staging environment for all development and testing.
• The final site must maintain full eCommerce capabilities while exhibiting significantly improved load times and user experience.
• Interested candidates should share examples of similar optimization projects they’ve completed, along with references where possible. And give me cost estimates for part 1 and 2.

What Success Looks Like:
• A fully functional eCommerce site with all critical features intact.
• Page load speeds consistently under 2 seconds.
• A clean, minimalist design that is both visually appealing and conversion-focused.
• Reduced maintenance complexity by having a lean plugin stack.

If you’re confident in delivering these results and have a history of success in WordPress performance optimization in the last 12 months, please apply with your portfolio and relevant project examples.