WordPress Designer for PaintWerks.co redesign

SCOPE OF WORK – SERVICES & LANDING PAGE BUILDOUT FOR PAINTWERKS.CO

I need a WordPress + Elementor Pro designer to rebuild and expand the entire Services section and all Service Area landing pages for my website. I like the existing homepage, but I’m open to improvements—specifically regarding the main call to action. Some recommend “Call / Text” and others recommend a quote request form. I want you to make a professional recommendation and explain why your approach will convert better.

This project includes page creation, layout design, content writing, template consistency, SEO structure, and internal linking. I can help supply information, but I expect the designer to create polished, professional content for every page.

The structure below shows PARENT → CHILD in a clean visual tree.

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1) SITE STRUCTURE – SERVICES (GRAPHICAL TREE)
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HOME SERVICES (PARENT)
├─ House Painting (Category Page)
│ ├─ Interior Painting (Sub-Category Page)
│ │ ├─ Walls & Ceilings (Child Page)
│ │ ├─ Trim & Doors (Child Page)
│ │ ├─ Cabinets (Child Page)
│ │ └─ Wallpaper Removal (Child Page)
│ └─ Exterior Painting (Sub-Category Page)
│ ├─ Siding Painting (Child Page)
│ ├─ Trim & Doors (Child Page)
│ ├─ Deck & Fence Staining (Child Page)
│ └─ Brick Painting (optional Child Page)
│
├─ Drywall Services (Category Page)
│ ├─ Drywall Hanging (Child Page)
│ ├─ Drywall Finishing (Child Page)
│ └─ Drywall Repair / Patchwork (Child Page)
│
├─ Framing & Carpentry (Category Page)
│ ├─ Wood Framing (Child Page)
│ └─ Metal Stud Framing – Residential (Child Page)
│
├─ Insulation (Category Page)
│ ├─ Batt Insulation (Child Page)
│ └─ Foam Board / Rigid (optional Child Page)
│
├─ Flooring (LVP) (Category Page)
│ ├─ LVP Installation (Child Page)
│ └─ Subfloor Prep (optional Child Page)
│
├─ Tile Installation (Category Page)
│ ├─ Floor Tile (Child Page)
│ ├─ Wall Tile (Child Page)
│ └─ Backsplash Tile (Child Page)
│
├─ Bathroom Remodeling (Category Page)
│ ├─ Tile & Shower Install (Child Page)
│ ├─ Vanity Install (Child Page)
│ └─ Full Bathroom Renovation (Child Page)
│
├─ Kitchen Remodeling (Category Page)
│ ├─ Cabinets (paint or install) (Child Page)
│ ├─ Tile & Backsplash (Child Page)
│ └─ Kitchen Updates / Renovation (Child Page)
│
├─ Basement Finishing (Category Page)
│ ├─ Framing (Child Page)
│ ├─ Drywall (Child Page)
│ ├─ Flooring (Child Page)
│ └─ Painting (Child Page)
│
└─ Home Renovation & Remodels (Category Page)
├─ General Home Upgrades (Child Page)
├─ Room Conversions (Child Page)
└─ Full Home Remodels (Child Page)

COMMERCIAL SERVICES (PARENT)
├─ Commercial & Industrial Painting
├─ Commercial Drywall & Metal Framing
├─ Acoustic Ceiling Tile / Drop Ceilings
├─ Office / Tenant Improvements
├─ Industrial Coatings
├─ Commercial Flooring (optional)
└─ Commercial Tile (optional)

SERVICE AREAS (PARENT – LOCAL LANDING PAGES)
├─ Lewis Center
├─ Powell
├─ Dublin
├─ Westerville
├─ Worthington
├─ Delaware
├─ Sunbury
├─ Galena
├─ New Albany
├─ Gahanna
├─ Hilliard
├─ Upper Arlington
├─ Bexley
├─ Grandview Heights
├─ Whitehall
├─ Minerva Park
├─ Worthington Hills
├─ Blacklick
├─ Plain City
├─ Ostrander
├─ Johnstown
├─ Pickerington
├─ Reynoldsburg
├─ Canal Winchester
└─ Columbus

All Service Area pages must use ONE reusable Elementor template and be localized with the suburb name, service descriptions, and a clear call to action.

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2) PAGE REQUIREMENTS (EVERY PAGE)
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- Designer must create full written content (I will assist but not write it all)
- Elementor Pro Flexbox Container layout
- Clean, modern H1/H2/H3 structure
- Hero section with compelling intro text
- Detailed service overview paragraphs
- Bullet lists of included work
- Before/after or image section (placeholder images are fine)
- “Why Choose Us” block (owner-operated, quality-focused)
- Internal linking between related services
- Strong CTA (designer should recommend Call/Text or Quote Form)
- Fully responsive design (mobile/tablet/desktop)
- Fast, clean, minimal layout consistent with PaintWerks.co homepage

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3) TECHNICAL REQUIREMENTS
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- WordPress + Elementor Pro (already installed)
- please ask if using additional plug ins
- SEO- currently have yoast pro
- Use global templates and global styles
- Ability to export templates as JSON if needed
- Build everything directly on my WordPress backend

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4) WHAT I PROVIDE
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- WordPress admin access
- Elementor Pro access
- Logo files and color palette
- Homepage as style reference
- Additional notes and content to help writing