Site Revamp & Dual-Funnel SEO (BI Training & Tech Services)
Budget: $10 – $30 AUD
I’m ready to overhaul my current WordPress site so it turns more visitors into qualified leads for our two core offerings: Business Intelligence training courses (Power BI, Tableau, Python) and full-stack enterprise technology/software services. The existing pages feel disjointed, and users struggle to understand where to click next, so the first priority is a clean, intuitive navigation that routes each audience into its own funnel without friction.
Once the architecture is in place, I want to layer on a focused SEO and GEO (Generative Engine Optimization) plan built around keyword optimisation and content marketing to ensure we rank well in both traditional search engines and modern AI search tools. I already have a shortlist of high-intent phrases for both funnels; I’ll share those during kickoff. What I need from you is a complete keyword map tied to refreshed pillar pages, plus a three-month editorial calendar that blends long-form blog posts and downloadable lead magnets (e.g., cheat sheets, starter kits).
Note: We plan to launch a supporting YouTube channel in the near future. While we do not need live API feeds or dynamic video carousels right now, the website design must be built with "video-ready" layouts (clean spaces/containers where we can easily embed standard video player blocks down the road).
Deliverables
• Wireframes showing revised site hierarchy and a clean split-homepage menu flow
• Responsive, speed-optimised, and highly secure WordPress build (Gutenberg or Elementor preferred)
• Complete SEO audit + on-page fixes (titles, meta tags, and structured data)
• Target keyword universe map and a three-month content calendar
• High-converting blog and landing-page copy drafts (minimum 4,000–5,000 words total) focusing on data analytics and cloud solutions
• Google Analytics 4 (GA4) and Search Console hand-off with custom funnel tracking configured for lead conversions
Acceptance criteria
The redesigned site must load in under 2.5 seconds on mobile (Lighthouse), display zero critical UX errors, follow clean cyber security standards (no nulled plugins/themes), and generate at least a 20% lift in organic clicks to both funnels within 60 days of launch—tracked via the GA4 goals we define together.
If this blend of UX, technical SEO, and conversion copywriting is in your wheelhouse, I’d love to see a concise proposal outlining your proposed timeline, milestone structure, and any similar dual-funnel projects you’ve successfully delivered.
Once the architecture is in place, I want to layer on a focused SEO and GEO (Generative Engine Optimization) plan built around keyword optimisation and content marketing to ensure we rank well in both traditional search engines and modern AI search tools. I already have a shortlist of high-intent phrases for both funnels; I’ll share those during kickoff. What I need from you is a complete keyword map tied to refreshed pillar pages, plus a three-month editorial calendar that blends long-form blog posts and downloadable lead magnets (e.g., cheat sheets, starter kits).
Note: We plan to launch a supporting YouTube channel in the near future. While we do not need live API feeds or dynamic video carousels right now, the website design must be built with "video-ready" layouts (clean spaces/containers where we can easily embed standard video player blocks down the road).
Deliverables
• Wireframes showing revised site hierarchy and a clean split-homepage menu flow
• Responsive, speed-optimised, and highly secure WordPress build (Gutenberg or Elementor preferred)
• Complete SEO audit + on-page fixes (titles, meta tags, and structured data)
• Target keyword universe map and a three-month content calendar
• High-converting blog and landing-page copy drafts (minimum 4,000–5,000 words total) focusing on data analytics and cloud solutions
• Google Analytics 4 (GA4) and Search Console hand-off with custom funnel tracking configured for lead conversions
Acceptance criteria
The redesigned site must load in under 2.5 seconds on mobile (Lighthouse), display zero critical UX errors, follow clean cyber security standards (no nulled plugins/themes), and generate at least a 20% lift in organic clicks to both funnels within 60 days of launch—tracked via the GA4 goals we define together.
If this blend of UX, technical SEO, and conversion copywriting is in your wheelhouse, I’d love to see a concise proposal outlining your proposed timeline, milestone structure, and any similar dual-funnel projects you’ve successfully delivered.