Senior SEO Manager

Experience: 3+ Years
Languages: Russian (C2), English (B1+)
Industry: iGaming, Betting, Gambling, Affiliate Marketing

About the Role
We are seeking an experienced SEO Manager / Team Lead with a strong technical SEO background and proven expertise in the iGaming industry. This role offers the opportunity to lead and scale a portfolio of affiliate projects across regulated and unregulated international markets.
The ideal candidate combines strategic SEO leadership with hands-on technical execution, automation expertise, and a deep understanding of affiliate marketing in competitive, high-risk niches. You will have significant autonomy, access to resources, and the ability to implement large-scale SEO initiatives that drive sustainable growth.

Key Responsibilities
Develop, execute, and optimize SEO strategies for affiliate websites across multiple international markets.
Manage and scale a portfolio of websites utilizing diverse SEO approaches, including White Hat, Grey Hat, and Black Hat methodologies where appropriate.
Launch, configure, and maintain WordPress-based websites aligned with business and SEO objectives.
Set up and manage CDN infrastructure, including Cloudflare and similar solutions.
Design and implement automation processes for website deployment, content management, technical SEO, and link-building operations.
Build, manage, and monitor backlink acquisition campaigns using outreach, PBNs, crowd marketing, and other advanced link-building strategies.
Continuously monitor search engine algorithm updates and proactively respond to ranking fluctuations, penalties, manual actions, and indexing issues.
Conduct technical SEO audits and implement improvements related to crawlability, indexing, site architecture, and performance.
Collaborate with content, development, product, and business teams to achieve growth objectives and maximize organic traffic performance.
Analyze SEO performance metrics and provide actionable recommendations based on data-driven insights.

Required Qualifications
Minimum 3 years of hands-on SEO experience.
Recent professional experience within the iGaming, Betting, Gambling, or Crypto industries.
Demonstrated success in ranking websites within both regulated and unregulated markets.
Strong understanding of On-Page SEO, Off-Page SEO, and Technical SEO.
Proven experience working with Private Blog Networks (PBNs), outreach campaigns, crowd marketing, and automated link-building systems.
Experience launching and managing WordPress websites.
Familiarity with CDN configuration and basic DevOps principles.
Ability to develop automation scripts using Python, Bash, PHP, or similar technologies.
Strong analytical and problem-solving skills with a proactive approach to technical challenges.
Advanced proficiency with industry-standard SEO tools, including Ahrefs, SEMrush, Google Search Console, Screaming Frog, and related platforms.
Ability to present case studies and measurable SEO achievements from previous projects.

Preferred Qualifications
Experience managing large-scale portfolios of 20+ websites.
Experience building and operating PBN networks consisting of 200+ domains.
Advanced knowledge of SEO workflow automation and process optimization.
Strong understanding of affiliate marketing business models.
Experience operating within highly competitive and high-risk GEO markets.
Previous leadership or team management experience.