SEO Specialist for Buyback WordPress Site

We are a growing buyback business operating on a WordPress website, and we are looking for an experienced SEO freelancer to help us achieve strong, measurable search engine rankings and organic traffic growth.

This is not a beginner role. We are seeking a proven SEO professional who has demonstrable experience ranking competitive keywords, particularly for lead-generation, e-commerce, or service-based businesses.

Key Responsibilities:

Perform a full SEO audit of our WordPress website

Conduct in-depth keyword research tailored to the buyback/resale industry

Optimize on-page SEO (technical structure, content, internal linking, metadata)

Improve site speed, Core Web Vitals, and mobile performance

Develop and execute a white-hat link-building strategy

Create or optimize SEO-focused content to drive high-intent traffic

Track rankings, traffic, and conversions with clear reporting

Requirements:

Proven experience ranking WordPress websites on Google

Strong understanding of technical SEO, on-page SEO, and off-page SEO

Experience in competitive or transactional niches (e.g. buyback, resale, finance, e-commerce, local services)

Ability to show case studies, ranking screenshots, or real results

Clear SEO strategy with timelines and milestones

Performance Expectations:
We are looking for an SEO partner who is confident in their process and results, and can commit to:

Clear ranking targets and KPIs

Transparent reporting and communication

Accountability for performance outcomes

Nice to Have:

Experience in the electronics buyback or resale market

Knowledge of UK SEO and local search optimization

Conversion-focused SEO mindset (not just traffic)