SEO Boost for IH Site

My new website showcases our industrial hygiene and environmental consulting capabilities across Maryland, and now I need it to start pulling in qualified leads. The priority is clear: more phone calls and form submissions that translate into booked projects for both service lines.

Here’s what I expect:
• A practical keyword strategy that balances search volume with buyer intent for industrial hygiene and environmental consulting terms relevant to Maryland.
• On-page optimisation—meta tags, header structure, internal linking and schema—implemented directly in WordPress (Yoast SEO is installed).
• Technical clean-up so Google Search Console shows no critical errors and Core Web Vitals stay in the green.
• A content schedule I can follow, outlining topics that resonate with manufacturing companies, healthcare facilities and educational institutions—our three core audiences.
• Local signals (GMB optimisation, citations, localised landing pages) to strengthen our Maryland presence.
• Monthly reporting that links rankings and traffic to enquiries so we can trace ROI.

I already have analytics and Search Console access ready to share, and I’m comfortable granting temporary WordPress admin rights. Please tell me how soon you can kick off and how many hours per month you recommend for the initial three-month push.