SEO Boost for NYC Salon

Our hair salon’s website is ready for its next growth phase, and I want an SEO specialist who can make it visible to New Yorkers searching for cuts, color, and styling. The site already runs smoothly on WordPress, is mobile-friendly, and features professional imagery; what it lacks is search performance.

Here’s what I need from you: perform a concise audit to spot on-page gaps, craft a keyword map focused on local intent (think “hair salon near Grand Central,” “best balayage NYC,” etc.), and optimise key pages—including the Google Business Profile—so they rank on the first page for our neighbourhood and city-wide queries. If technical tweaks such as structured data or Core Web Vitals adjustments will give us an extra edge, advise and implement them. After that, build local citations from reputable directories and secure a handful of quality, niche-relevant backlinks to boost authority without resorting to spam tactics.

I’ll consider the job complete when our priority keywords begin to climb steadily and you provide a clear report showing what was changed, why, and the early ranking—or traffic—movement. Should this initial engagement go well, an ongoing retainer is possible for content expansion and monthly optimisation.