Retaining Wall Landing Page Creation
Budget: $250 – $750 AUD
Service: Engineered Retaining Walls (Perth, WA)
⸻
1. PROJECT OBJECTIVE (NON-NEGOTIABLE)
PHONE NUMBER TO BE USED ABOVE THE FOLD 0421414518
Create a high-authority, conversion-optimised landing page for a construction company specialising in engineered retaining walls.
This is NOT a tradie website.
This is NOT discount-driven.
This is NOT e-commerce psychology.
The page must communicate:
• structural authority
• compliance confidence
• project certainty
• demand control
Target audience:
• homeowners & developers requiring retaining walls
• projects involving engineering, council approval, or compliance
• buyers who prioritise correctness over cheap pricing
⸻
2. TECH REQUIREMENTS
• Platform: Webflow / WordPress / Custom HTML (dev’s recommendation)
• Fully responsive (mobile-first)
• Fast load (Core Web Vitals clean)
• SEO-ready structure
• Call tracking compatible
• Google Ads landing page compliant
• Sticky CTA on scroll (desktop + mobile)
⸻
3. BRAND & VISUAL SYSTEM
Brand Name
Ironline Construction Group
Visual Tone
• Institutional
• Engineering-adjacent
• Calm authority
• No “friendly tradie” vibe
Colour Palette
• Primary: Charcoal / near-black (#111111)
• Secondary: Steel grey (#2E2E2E)
• Background: Concrete off-white (#F4F4F2)
• Accent (CTA only): Construction orange / amber (#C46A1B)
Typography
• Headings: Inter / Manrope / IBM Plex (bold, modern)
• Body: Inter / Source Sans / System UI
• No script fonts
• No rounded playful fonts
⸻
4. PAGE STRUCTURE (MUST FOLLOW 1:1)
SECTION 1 — HERO (Above the fold)
Layout
• Full-width
• Left: Copy
• Right: Lead form (visible immediately)
Headline
Engineered Retaining Walls Built to Meet Council, Structural, and Site Requirements
Subheadline
We manage retaining wall projects end-to-end — from engineering coordination to construction — so compliance, structure, and timelines are handled correctly the first time.
Authority Bullets
• Engineering-aligned construction
• Council-compliant execution
• Structural earthworks & site preparation
• Perth-based project delivery
Primary CTA Button
Request a Site Assessment
Secondary CTA (text)
Speak to a Project Coordinator
⸻
HERO FORM (Right Column)
Fields:
• Name
• Phone
• Suburb
• Wall Type (dropdown)
• Submit button
Button text:
Schedule Assessment
Below button (small text):
A project coordinator will contact you within 24 hours.
⸻
SECTION 2 — REALITY CHECK (Risk Reframe)
Centered text block:
Retaining walls are not cosmetic projects.
They involve ground conditions, drainage, load management, engineering sign-off, and council requirements.
Getting it wrong can result in structural failure, rework, or compliance issues down the line.
⸻
SECTION 3 — WHAT WE HANDLE (Authority Expansion)
Title:
What We Handle
4-column grid (icon + title + short copy):
1. Engineering Coordination
Liaising with engineers to ensure wall design meets structural and council requirements.
2. Council & Compliance Alignment
Construction aligned with approved specifications and site conditions.
3. Retaining Wall Construction
Concrete, limestone, and structural retaining systems.
4. Earthworks & Ground Preparation
Excavation, footing prep, drainage, and site readiness.
Footer line:
Managed under one coordinated project scope.
⸻
SECTION 4 — QUALIFICATION FILTER
Two columns.
LEFT — This is for you if:
• Your wall requires engineering or approval
• You want it done correctly, not cheaply
• You need one company to manage the entire scope
• You want accountability, not multiple contractors
RIGHT — This is NOT for you if:
• You’re looking for the cheapest quote
• You want DIY guidance
• You’re comparing purely on discounts
• You want labour-only work
⸻
SECTION 5 — PROCESS (Reduce Uncertainty)
Title:
Our Process
4-step horizontal timeline:
1. Site Assessment
Review access, levels, and requirements.
2. Scope & Engineering Alignment
Confirm specifications and constraints.
3. Construction Scheduling
Lock timelines and stages.
4. Execution & Completion
Work delivered to approved scope.
⸻
SECTION 6 — PROJECT PROOF (No Fake Reviews)
• 3–6 project images (retaining walls only)
• No testimonials required
• No star ratings
• Minimal captions (location only)
Purpose: visual legitimacy, not persuasion.
⸻
SECTION 7 — REAL SCARCITY (Not Salesy)
Text block:
Due to engineering coordination and scheduling constraints, we limit the number of retaining wall projects we take on each month.
⸻
SECTION 8 — FINAL CTA
Title:
Start With a Proper Assessment
Copy:
If you’re planning a retaining wall and want it handled correctly — structurally, legally, and professionally — start with a site assessment.
Button:
Request Site Assessment
⸻
5. CONVERSION MECHANICS (MANDATORY)
• Sticky header CTA (“Request Assessment”)
• Mobile sticky bottom CTA
• Call tracking number
• Thank-you page or modal confirmation
• SMS + email trigger capability
• Google Ads remarketing compatibility
⸻
6. WHAT THIS PAGE MUST NOT INCLUDE
• No pricing tables
• No discounts
• No “free quote” language
• No gimmicks
• No tradie clichés
• No fake testimonials
• No over-branding animations
⸻
7. SUCCESS CRITERIA
This page is successful if:
• It filters tyre-kickers
• It attracts high-intent buyers
• It increases quote → job conversion
• It supports Google Search Ads at scale
⸻
8. DELIVERABLES REQUIRED
• Fully built landing page
• Responsive layouts
• Editable CMS (if applicable)
• Clean handover
• Deployment support
⸻
1. PROJECT OBJECTIVE (NON-NEGOTIABLE)
PHONE NUMBER TO BE USED ABOVE THE FOLD 0421414518
Create a high-authority, conversion-optimised landing page for a construction company specialising in engineered retaining walls.
This is NOT a tradie website.
This is NOT discount-driven.
This is NOT e-commerce psychology.
The page must communicate:
• structural authority
• compliance confidence
• project certainty
• demand control
Target audience:
• homeowners & developers requiring retaining walls
• projects involving engineering, council approval, or compliance
• buyers who prioritise correctness over cheap pricing
⸻
2. TECH REQUIREMENTS
• Platform: Webflow / WordPress / Custom HTML (dev’s recommendation)
• Fully responsive (mobile-first)
• Fast load (Core Web Vitals clean)
• SEO-ready structure
• Call tracking compatible
• Google Ads landing page compliant
• Sticky CTA on scroll (desktop + mobile)
⸻
3. BRAND & VISUAL SYSTEM
Brand Name
Ironline Construction Group
Visual Tone
• Institutional
• Engineering-adjacent
• Calm authority
• No “friendly tradie” vibe
Colour Palette
• Primary: Charcoal / near-black (#111111)
• Secondary: Steel grey (#2E2E2E)
• Background: Concrete off-white (#F4F4F2)
• Accent (CTA only): Construction orange / amber (#C46A1B)
Typography
• Headings: Inter / Manrope / IBM Plex (bold, modern)
• Body: Inter / Source Sans / System UI
• No script fonts
• No rounded playful fonts
⸻
4. PAGE STRUCTURE (MUST FOLLOW 1:1)
SECTION 1 — HERO (Above the fold)
Layout
• Full-width
• Left: Copy
• Right: Lead form (visible immediately)
Headline
Engineered Retaining Walls Built to Meet Council, Structural, and Site Requirements
Subheadline
We manage retaining wall projects end-to-end — from engineering coordination to construction — so compliance, structure, and timelines are handled correctly the first time.
Authority Bullets
• Engineering-aligned construction
• Council-compliant execution
• Structural earthworks & site preparation
• Perth-based project delivery
Primary CTA Button
Request a Site Assessment
Secondary CTA (text)
Speak to a Project Coordinator
⸻
HERO FORM (Right Column)
Fields:
• Name
• Phone
• Suburb
• Wall Type (dropdown)
• Submit button
Button text:
Schedule Assessment
Below button (small text):
A project coordinator will contact you within 24 hours.
⸻
SECTION 2 — REALITY CHECK (Risk Reframe)
Centered text block:
Retaining walls are not cosmetic projects.
They involve ground conditions, drainage, load management, engineering sign-off, and council requirements.
Getting it wrong can result in structural failure, rework, or compliance issues down the line.
⸻
SECTION 3 — WHAT WE HANDLE (Authority Expansion)
Title:
What We Handle
4-column grid (icon + title + short copy):
1. Engineering Coordination
Liaising with engineers to ensure wall design meets structural and council requirements.
2. Council & Compliance Alignment
Construction aligned with approved specifications and site conditions.
3. Retaining Wall Construction
Concrete, limestone, and structural retaining systems.
4. Earthworks & Ground Preparation
Excavation, footing prep, drainage, and site readiness.
Footer line:
Managed under one coordinated project scope.
⸻
SECTION 4 — QUALIFICATION FILTER
Two columns.
LEFT — This is for you if:
• Your wall requires engineering or approval
• You want it done correctly, not cheaply
• You need one company to manage the entire scope
• You want accountability, not multiple contractors
RIGHT — This is NOT for you if:
• You’re looking for the cheapest quote
• You want DIY guidance
• You’re comparing purely on discounts
• You want labour-only work
⸻
SECTION 5 — PROCESS (Reduce Uncertainty)
Title:
Our Process
4-step horizontal timeline:
1. Site Assessment
Review access, levels, and requirements.
2. Scope & Engineering Alignment
Confirm specifications and constraints.
3. Construction Scheduling
Lock timelines and stages.
4. Execution & Completion
Work delivered to approved scope.
⸻
SECTION 6 — PROJECT PROOF (No Fake Reviews)
• 3–6 project images (retaining walls only)
• No testimonials required
• No star ratings
• Minimal captions (location only)
Purpose: visual legitimacy, not persuasion.
⸻
SECTION 7 — REAL SCARCITY (Not Salesy)
Text block:
Due to engineering coordination and scheduling constraints, we limit the number of retaining wall projects we take on each month.
⸻
SECTION 8 — FINAL CTA
Title:
Start With a Proper Assessment
Copy:
If you’re planning a retaining wall and want it handled correctly — structurally, legally, and professionally — start with a site assessment.
Button:
Request Site Assessment
⸻
5. CONVERSION MECHANICS (MANDATORY)
• Sticky header CTA (“Request Assessment”)
• Mobile sticky bottom CTA
• Call tracking number
• Thank-you page or modal confirmation
• SMS + email trigger capability
• Google Ads remarketing compatibility
⸻
6. WHAT THIS PAGE MUST NOT INCLUDE
• No pricing tables
• No discounts
• No “free quote” language
• No gimmicks
• No tradie clichés
• No fake testimonials
• No over-branding animations
⸻
7. SUCCESS CRITERIA
This page is successful if:
• It filters tyre-kickers
• It attracts high-intent buyers
• It increases quote → job conversion
• It supports Google Search Ads at scale
⸻
8. DELIVERABLES REQUIRED
• Fully built landing page
• Responsive layouts
• Editable CMS (if applicable)
• Clean handover
• Deployment support