Rebuilding our site- back end++front.
Budget: $1,500 – $3,000 USD
Pashut Laledet Website- https://www.hypnobirthing.co.il/
What the site currently offers-
Information about childbirth using the HypnoBirthing method.
Registration for Childbirth education courses using the HypnoBirthing method.
An online after birth course
A link to professional courses to become an educator
A link to workshops for midwives and doulas
Birth related products for sale through cash cow
Doula services- their contact info
The site is affiliated with 100 teachers who can promote/advertise their courses (currently around 30 active ones). Each one who uses the site to advertise, pays 20% for each new signup for her course.
The site was built in 2016, using wordpress and we would like to redesign it and also improve some of the issues we have with the site right now. Most of the site is in Hebrew.
What do we need to solve or improve:
Issue#1- when a user wants to register, she picks the course but then she is redirected to the cashcow platform to make the payment.
Here you can see the process: https://www.loom.com/share/96bbfbfa03694939b92f444f3d4c0ea9
We want to solve this issue generally so that all orders and purchases are made directly on the site and not on the separate cashcow platform. For now the only course that is connected with Cashcow is the Childbirth education course, in the future we will offer a variety of different courses that all need to be through the website’s store so that we can color the different users.
Solution we want- we would like to process the payment directly on the site, and show how many users register to each course ATM.
Also, we would like to connect the site to GTM to mark it as a conversion that will be displayed on google analytics. With the review and reference from what traffic source it came from (organic, media buying). We would like to hear about existing tools that can solve the issue.
Issue#2- When a childbirth educator wants to add her courses to the site, we currently need to do it manually, including all of the updates throughout the month. It takes a lot of time as there are around 30 childbirth educators who want to promote their courses monthly and we need to do it manually for each one.
Solution we want- we would like to have a members place for the childbirth educators, where they can register and update their own courses. It should be an easy process that they can do from their phone, computer or any device. It is important to make it easy as they are not “tech friendly”.
Issue#3- The site is too slow. As mentioned previously, it was built in 2016, and at that time we didn't use videos. Now when we use videos, it makes the site very slow. We will need to improve that aspect to make sure the site runs fast even with even more added video content. These are the results at google developer tool ATM-
https://pagespeed.web.dev/report?url=https%3A%2F%2Fwww.hypnobirthing.co.il%2F
As you can see they are very poor results that impact our rank and media buying results.
The solution we want- The site must be faster. We are open to hearing about any good solutions that you can offer.
Issue#4- From a design perspective the mobile site is not good. It is important to improve the design and make it responsive as most of the traffic comes from mobile.
What the site currently offers-
Information about childbirth using the HypnoBirthing method.
Registration for Childbirth education courses using the HypnoBirthing method.
An online after birth course
A link to professional courses to become an educator
A link to workshops for midwives and doulas
Birth related products for sale through cash cow
Doula services- their contact info
The site is affiliated with 100 teachers who can promote/advertise their courses (currently around 30 active ones). Each one who uses the site to advertise, pays 20% for each new signup for her course.
The site was built in 2016, using wordpress and we would like to redesign it and also improve some of the issues we have with the site right now. Most of the site is in Hebrew.
What do we need to solve or improve:
Issue#1- when a user wants to register, she picks the course but then she is redirected to the cashcow platform to make the payment.
Here you can see the process: https://www.loom.com/share/96bbfbfa03694939b92f444f3d4c0ea9
We want to solve this issue generally so that all orders and purchases are made directly on the site and not on the separate cashcow platform. For now the only course that is connected with Cashcow is the Childbirth education course, in the future we will offer a variety of different courses that all need to be through the website’s store so that we can color the different users.
Solution we want- we would like to process the payment directly on the site, and show how many users register to each course ATM.
Also, we would like to connect the site to GTM to mark it as a conversion that will be displayed on google analytics. With the review and reference from what traffic source it came from (organic, media buying). We would like to hear about existing tools that can solve the issue.
Issue#2- When a childbirth educator wants to add her courses to the site, we currently need to do it manually, including all of the updates throughout the month. It takes a lot of time as there are around 30 childbirth educators who want to promote their courses monthly and we need to do it manually for each one.
Solution we want- we would like to have a members place for the childbirth educators, where they can register and update their own courses. It should be an easy process that they can do from their phone, computer or any device. It is important to make it easy as they are not “tech friendly”.
Issue#3- The site is too slow. As mentioned previously, it was built in 2016, and at that time we didn't use videos. Now when we use videos, it makes the site very slow. We will need to improve that aspect to make sure the site runs fast even with even more added video content. These are the results at google developer tool ATM-
https://pagespeed.web.dev/report?url=https%3A%2F%2Fwww.hypnobirthing.co.il%2F
As you can see they are very poor results that impact our rank and media buying results.
The solution we want- The site must be faster. We are open to hearing about any good solutions that you can offer.
Issue#4- From a design perspective the mobile site is not good. It is important to improve the design and make it responsive as most of the traffic comes from mobile.