Pet Business Research & Outreach for PetsAgile (UK - Pilot)

Marketplace Growth & Business Outreach Specialist (Pet Industry)
About PetsAgile

PetsAgile is an international platform for discovering, comparing, and promoting pet-related businesses, including pet groomers, dog walkers, pet sitters, trainers, veterinarians, boarding providers, pet photographers, pet shops, and other pet professionals.

Our mission is to help pet owners easily find trustworthy businesses while giving pet professionals an effective platform to present their services and grow their online presence.

Our initial target market is the United Kingdom, with future expansion planned across additional countries.

Project Goal

We are not simply looking for someone to add businesses to a database.

We are looking for a long-term partner who can help us build a repeatable and scalable system for discovering, verifying, listing, and activating pet businesses.

Success will not be measured only by the number of listings created.

It will be measured by:

Data quality
Listing completeness
Accuracy
Consistency
Process improvement
Ability to build a repeatable marketplace growth system
Key Responsibilities
1. Business Research & Discovery
Identify active, high-quality pet businesses.
Research businesses using official and trustworthy sources.
Verify all publicly available business information.
Discover new research sources and opportunities.
2. Listing Creation

Create complete business listings inside PetsAgile.

This includes:

Correct business category
Correct location hierarchy
Verified address
Phone number
Email
Website
Social media links
Business hours
Business description
Business logo
Representative image
Additional official images where available
Category-specific services
Accepted pet types
Relevant business features
Home Service Options (where applicable)
Other category-specific custom fields

All information must be verified using official sources whenever possible.

3. Business Outreach
Create professional outreach emails.
Invite businesses to claim their profiles.
Follow up with businesses.
Organize outreach lists.
Track responses and engagement.
4. Process Improvement

We are looking for someone who thinks beyond the immediate task.

Examples include:

Finding better research sources.
Improving verification workflows.
Suggesting automation opportunities.
Improving outreach performance.
Recommending scalable processes.
Listing Quality Standard

A listing is not considered complete simply because basic information has been entered.

Each listing must be manually reviewed and completed according to the PetsAgile Listing Standard.

Whenever information is available from official sources, each listing should include:

Business logo
Representative image
Additional official images where available
Business description
Website
Phone number
Email address
Social media profiles
Business hours
Correct business category
Correct location hierarchy
Verified address
Relevant category-specific services
Accepted pet types
Relevant business features
Home Service Options (where applicable)
Any other relevant category-specific fields

Only information that can be verified from official sources should be added.

Data Quality Requirements

We are looking for quality rather than quantity.

Every business must:

Be active.
Have a genuine online presence.
Be manually researched.
Be manually verified.
Not be duplicated.
Contain verified business information.
Follow the PetsAgile Listing Quality Standard.

AI tools may be used to assist research, but manual verification is mandatory.

Official Sources

Business information should be verified using, where available:

Official website
Google Business Profile
Official Facebook page
Official Instagram profile
Official LinkedIn page
Other official business sources

If information differs between sources, use the most reliable and verifiable source.

Images

Whenever available from official sources, listings should include:

Business logo
One representative image
Additional official business images

Only official business images should be used.

Stock images should not be used.

FAQs

FAQs should not be added automatically.

Only include FAQs when the business provides genuinely useful, business-specific information through official sources.

If no meaningful FAQs exist, leave the FAQ section empty.

Required Skills
Excellent written English
Business research
Lead generation
Data verification
WordPress
Directory websites
Marketplace platforms
Attention to detail

Experience with:

Google Sheets
Excel
Airtable

is preferred.

Preferred Experience

Experience with:

Marketplace websites
Directory websites
Lead generation
Business research
CRM systems
Outreach campaigns
Startup projects

Experience in the pet industry is an advantage.

Automation

Experience with:

Make
n8n
Zapier

is considered an advantage.

Programming experience is not required.

Required Information in Your Proposal

Please explain:

How would you identify the first 100 pet businesses?
Which official sources would you use?
How would you verify business information?
How would you prevent duplicate listings?
How would you organize outreach?
How would you measure campaign success?
How would you improve the process over time?
Which parts of the workflow could be automated?
Required Sample

Applicants must submit a sample of 10 UK pet businesses.

The sample should demonstrate:

Research quality
Verification quality
Listing completeness
Attention to detail

We are interested in quality rather than quantity.

Communication

Weekly updates should include:

Businesses researched
Listings created
Emails prepared or sent
Responses received
Problems encountered
Improvement suggestions
Pilot 1

Budget: €30 Fixed Price

Deliverables
Research and verify 100 UK pet businesses.
Create complete PetsAgile listings.
Verify all available business information.
Prevent duplicate listings.
Create one outreach email sequence.
Organize outreach lists.
Submit a short report.
Provide recommendations for process improvement.

Important: Pilot 1 will only be considered complete after the listings have passed a quality review.

Listings requiring corrections must be revised before final approval.

Pilot 2

Budget: €50 Fixed Price

Deliverables
Research an additional 300 verified businesses.
Create complete listings.
Continue outreach preparation.
Submit a results report.
Recommend further improvements and automation opportunities.
Total Project Budget

€80

Payment will be made only after the successful delivery, review, and approval of each project phase.

Success Metrics (KPIs)

The project will be evaluated based on:

Listing quality
Data accuracy
Duplicate-free database
Verified information
Listing completeness
Outreach quality
Response rate
Claimed profiles
Process scalability
Overall contribution to building a repeatable marketplace growth system
Long-Term Goal

This project is the first step toward building an international marketplace for pet businesses.

We are looking for someone who wants to contribute beyond data entry and help build a scalable, repeatable growth engine that can expand across multiple countries.

If the collaboration is successful, there will be opportunities for ongoing work as PetsAgile continues to grow.