Personal Brand Website Build
Budget: $200 – $800 AUD
WordPress Funnel + Brand Website Build (Phase 1)
Sydney-Based Personal Brand | Fitness + Lifestyle
I’m building the first live phase of my personal brand website.
This is NOT a large corporate website build.
The goal is to create a clean, premium, conversion-focused website that:
• Clearly introduces the brand
• Converts visitors into consultation bookings
• Sells an online fitness program
• Establishes the structure for future brand expansion
The site should feel:
• Premium
• Modern
• Minimal
• Structured
• Mobile-first
NOT:
• Overdesigned
• “Bro gym”
• Heavy animations
• Cluttered
━━━━━━━━━━━━━━━
BRAND STRUCTURE
━━━━━━━━━━━━━━━
The website structure is:
HOME
→ Main premium routing page
HEALTH & FITNESS
→ Coaching + online program funnel
ARCHIVE
→ Lifestyle/editorial placeholder
COLLABORATE
→ Brand partnerships + opportunities
CONTACT
→ General enquiries
━━━━━━━━━━━━━━━
PHASE 1 SCOPE
━━━━━━━━━━━━━━━
This phase is focused on building the foundation only.
Pages to Build:
1. HOME PAGE
(Premium Routing Page)
Purpose:
Create a strong first impression and direct visitors to the correct section.
Sections:
• Hero section
• Brief brand introduction
• Buttons:
- Health & Fitness
- Archive
- Collaborate
Requirements:
• Clean typography
• Strong spacing
• Minimal layout
• Mobile-first readability
• No clutter or excessive text
━━━━━━━━━━━━━━━
2. HEALTH & FITNESS HUB
(Simple Navigation Hub)
Purpose:
Route visitors toward:
• Consultation bookings
• Strong Start online program
• Group fitness information
Requirements:
• Simple structured layout
• Clean CTA placement
• Minimal design
• Clear user flow
Buttons:
• Start Coaching
• View Strong Start Program
Additional:
• Simple group fitness timetable section
• Informational only
• No booking system required
━━━━━━━━━━━━━━━
3. CONSULTATION PAGE
(Main Lead Conversion Page)
Purpose:
Convert local visitors into consultation bookings.
Requirements:
• Embedded booking/calendar system
• Explanation of consultation process
• Sydney CBD + Lidcombe wording only
• “Not a member? No problem.”
• No gym names
• Premium but minimal layout
Notes:
• I currently use Calendly, but I’m open to better booking platform recommendations if you have a cleaner or more premium solution.
• This is a conversion page — not a long sales page.
━━━━━━━━━━━━━━━
4. STRONG START PROGRAM PAGE
(Online Program Sales Page)
Purpose:
Sell a low-cost online fitness program.
Requirements:
• Mobile-first
• Trainerize external checkout button
• No calendar widget
• Clean sections:
- What it is
- Who it’s for
- What’s included
- 4-week outcome
Tone:
• Confidence-building
• Structured
• Simple
• Clear
━━━━━━━━━━━━━━━
5. ARCHIVE PAGE
(Placeholder / Brand Page)
Purpose:
Introduce the lifestyle/editorial side of the brand.
Requirements:
• Minimal layout
• Image-focused
• Short introductory copy
• Elegant aesthetic
This is NOT a complex build in Phase 1.
━━━━━━━━━━━━━━━
6. COLLABORATE PAGE
(Placeholder / Contact Page)
Purpose:
Brand partnerships, campaigns, collaborations, media opportunities.
Requirements:
• Short introduction
• Simple enquiry/contact section
• Clean premium layout
━━━━━━━━━━━━━━━
TRACKING REQUIREMENTS
━━━━━━━━━━━━━━━
Meta Pixel + GTM setup required.
Track:
• PageView
• ViewContent
• InitiateCheckout
(triggered on Trainerize checkout button click)
Requirements:
• Proper testing
• Screenshot confirmation of events firing correctly
━━━━━━━━━━━━━━━
TECH STACK
━━━━━━━━━━━━━━━
Preferred:
• WordPress
• Elementor
• Google Tag Manager
• Meta Pixel
• Trainerize external checkout
━━━━━━━━━━━━━━━
STYLE DIRECTION
━━━━━━━━━━━━━━━
Colours:
• Black & white base
• Burnt orange CTAs only
Design Style:
• Premium
• Editorial-inspired
• Minimal
• Structured
• Mobile-first
No:
• Cheap template look
• Excessive animations
• Overly corporate layouts
• Generic gym branding
━━━━━━━━━━━━━━━
IMPORTANT
━━━━━━━━━━━━━━━
This is Phase 1 only.
Future phases may include:
• Expanded coaching funnels
• SEO pages
• Archive expansion
• Brand campaigns
• Additional landing pages
• Team/staff systems
━━━━━━━━━━━━━━━
TO APPLY
━━━━━━━━━━━━━━━
Please include:
1. 2–3 relevant Elementor websites or funnels you’ve built
2. Confirmation you can:
• Use Elementor
• Setup GTM + Meta Pixel
• Integrate booking systems
• Connect external checkout systems
3. Your estimated delivery timeline
4. Your fixed quote
5. Start your proposal with:
“VY Phase 1”
so I know you’ve read the full brief.
Looking for someone who understands:
clarity, structure, conversion, and premium minimal design — not just someone installing templates.
Sydney-Based Personal Brand | Fitness + Lifestyle
I’m building the first live phase of my personal brand website.
This is NOT a large corporate website build.
The goal is to create a clean, premium, conversion-focused website that:
• Clearly introduces the brand
• Converts visitors into consultation bookings
• Sells an online fitness program
• Establishes the structure for future brand expansion
The site should feel:
• Premium
• Modern
• Minimal
• Structured
• Mobile-first
NOT:
• Overdesigned
• “Bro gym”
• Heavy animations
• Cluttered
━━━━━━━━━━━━━━━
BRAND STRUCTURE
━━━━━━━━━━━━━━━
The website structure is:
HOME
→ Main premium routing page
HEALTH & FITNESS
→ Coaching + online program funnel
ARCHIVE
→ Lifestyle/editorial placeholder
COLLABORATE
→ Brand partnerships + opportunities
CONTACT
→ General enquiries
━━━━━━━━━━━━━━━
PHASE 1 SCOPE
━━━━━━━━━━━━━━━
This phase is focused on building the foundation only.
Pages to Build:
1. HOME PAGE
(Premium Routing Page)
Purpose:
Create a strong first impression and direct visitors to the correct section.
Sections:
• Hero section
• Brief brand introduction
• Buttons:
- Health & Fitness
- Archive
- Collaborate
Requirements:
• Clean typography
• Strong spacing
• Minimal layout
• Mobile-first readability
• No clutter or excessive text
━━━━━━━━━━━━━━━
2. HEALTH & FITNESS HUB
(Simple Navigation Hub)
Purpose:
Route visitors toward:
• Consultation bookings
• Strong Start online program
• Group fitness information
Requirements:
• Simple structured layout
• Clean CTA placement
• Minimal design
• Clear user flow
Buttons:
• Start Coaching
• View Strong Start Program
Additional:
• Simple group fitness timetable section
• Informational only
• No booking system required
━━━━━━━━━━━━━━━
3. CONSULTATION PAGE
(Main Lead Conversion Page)
Purpose:
Convert local visitors into consultation bookings.
Requirements:
• Embedded booking/calendar system
• Explanation of consultation process
• Sydney CBD + Lidcombe wording only
• “Not a member? No problem.”
• No gym names
• Premium but minimal layout
Notes:
• I currently use Calendly, but I’m open to better booking platform recommendations if you have a cleaner or more premium solution.
• This is a conversion page — not a long sales page.
━━━━━━━━━━━━━━━
4. STRONG START PROGRAM PAGE
(Online Program Sales Page)
Purpose:
Sell a low-cost online fitness program.
Requirements:
• Mobile-first
• Trainerize external checkout button
• No calendar widget
• Clean sections:
- What it is
- Who it’s for
- What’s included
- 4-week outcome
Tone:
• Confidence-building
• Structured
• Simple
• Clear
━━━━━━━━━━━━━━━
5. ARCHIVE PAGE
(Placeholder / Brand Page)
Purpose:
Introduce the lifestyle/editorial side of the brand.
Requirements:
• Minimal layout
• Image-focused
• Short introductory copy
• Elegant aesthetic
This is NOT a complex build in Phase 1.
━━━━━━━━━━━━━━━
6. COLLABORATE PAGE
(Placeholder / Contact Page)
Purpose:
Brand partnerships, campaigns, collaborations, media opportunities.
Requirements:
• Short introduction
• Simple enquiry/contact section
• Clean premium layout
━━━━━━━━━━━━━━━
TRACKING REQUIREMENTS
━━━━━━━━━━━━━━━
Meta Pixel + GTM setup required.
Track:
• PageView
• ViewContent
• InitiateCheckout
(triggered on Trainerize checkout button click)
Requirements:
• Proper testing
• Screenshot confirmation of events firing correctly
━━━━━━━━━━━━━━━
TECH STACK
━━━━━━━━━━━━━━━
Preferred:
• WordPress
• Elementor
• Google Tag Manager
• Meta Pixel
• Trainerize external checkout
━━━━━━━━━━━━━━━
STYLE DIRECTION
━━━━━━━━━━━━━━━
Colours:
• Black & white base
• Burnt orange CTAs only
Design Style:
• Premium
• Editorial-inspired
• Minimal
• Structured
• Mobile-first
No:
• Cheap template look
• Excessive animations
• Overly corporate layouts
• Generic gym branding
━━━━━━━━━━━━━━━
IMPORTANT
━━━━━━━━━━━━━━━
This is Phase 1 only.
Future phases may include:
• Expanded coaching funnels
• SEO pages
• Archive expansion
• Brand campaigns
• Additional landing pages
• Team/staff systems
━━━━━━━━━━━━━━━
TO APPLY
━━━━━━━━━━━━━━━
Please include:
1. 2–3 relevant Elementor websites or funnels you’ve built
2. Confirmation you can:
• Use Elementor
• Setup GTM + Meta Pixel
• Integrate booking systems
• Connect external checkout systems
3. Your estimated delivery timeline
4. Your fixed quote
5. Start your proposal with:
“VY Phase 1”
so I know you’ve read the full brief.
Looking for someone who understands:
clarity, structure, conversion, and premium minimal design — not just someone installing templates.