Norwegian Website & Online Store Overhaul

We are looking for a technically skilled freelancer to help us analyze and troubleshoot our Norwegian website and online store.

The website is built with WordPress and WooCommerce, and we sell gravel, and stone products to both customers in Norway. We also use Google Ads and Facebook/Meta Ads for paid marketing.

Important:
The website is entirely in Norwegian and operates within the Norwegian market. If you do not speak Norwegian, please explain how you plan to work with the website, marketing campaigns, SEO, and content despite the language barrier. For example, how you handle translations, keyword analysis, user experience reviews, and communication challenges related to a Norwegian-language website.

Recently, the website was moved to a new server while several upgrades and changes were implemented, including:

- New plugins and updates
- New text and content
- New design elements
- Technical adjustments and modifications

After these changes, we have experienced:

- A significant drop in website traffic
- Very high bounce rates
- A major decline in customer inquiries
- No new orders during the past week

We are therefore looking for someone with strong technical expertise who can investigate the website and marketing setup externally, identify possible issues, and provide concrete recommendations for improvements.

Tasks include:

- Analyze the website technically and identify errors or bottlenecks
- Investigate why traffic and conversions have dropped
- Verify that Google Analytics, Meta Pixel, Google Ads tracking, and other tracking systems are functioning correctly
- Review SEO, plugins, website speed, mobile performance, and user experience
- Check that the website is functioning properly after the server migration and upgrades
- Assess website security, performance, and technical setup
- Review Google Ads and Meta Ads campaigns for potential issues and optimization opportunities
- Provide clear recommendations and improvement suggestions

We are looking for someone who:

- Has experience with WordPress and WooCommerce
- Understands Google Ads, Meta Ads, and tracking systems
- Has expertise in technical SEO and conversion optimization
- Can work independently and identify the root cause of the issues

After all of that;
We want to expand the online store by offering a partnership program for subcontractors, where they receive a share of the profit (sales-based commission) back to themselves. We want a system similar to a CRM (or similar), where subcontractors can take ownership of their customers and receive commission from the sales generated through them. We are unsure what kind of solution we can implement for this.

Thanks a lot.