Monthly Digital Marketing & Website Optimization
Budget: $8 – $15 AUD
Project Overview:
This project involves providing comprehensive digital marketing support across email automation, website management, SEO, and design optimization to drive engagement, increase traffic, and boost conversions. The ideal candidate will be responsible for implementing and refining strategies to ensure consistent growth and performance across these areas.
Key Responsibilities:
Email Automation & Journey Setup:
Develop and manage automated email flows using MailChimp integrated with WordPress.
Personalize email campaigns to nurture both new and existing subscribers.
Monitor and optimize email performance (open rates, CTRs) to improve engagement.
Website Content Management:
Upload and manage new courses, events, and blog posts on WordPress.
Ensure the website is user-friendly, mobile-responsive, and updated with effective CTAs.
Track performance metrics like bounce rate and time on page, adjusting content strategy as needed.
Site Design Optimization:
Conduct A/B testing on layouts, headlines, and landing pages.
Implement design improvements based on user behavior analytics (e.g., heatmaps, scroll depth).
Phased SEO Strategy:
Research and implement high-intent keywords relevant to the courses and wellness industry.
Perform on-page and technical SEO improvements to increase organic traffic.
Build backlinks to improve domain authority.
WordPress & MailChimp Management:
Maintain seamless functionality and integration between WordPress and MailChimp.
Regularly update plugins, manage security, and perform backups to ensure smooth operation.
Performance Analysis & Reporting:
Provide monthly reports on email, website, and SEO performance.
Use analytics to recommend data-driven improvements for traffic, conversions, and engagement.
Ideal Candidate Skills:
Proficiency with MailChimp and WordPress for automation and content management.
Strong understanding of SEO best practices, keyword research, and link-building strategies.
Experience with A/B testing and user experience design optimization.
Analytical skills for performance tracking using tools like Google Analytics, SEMrush, or similar.
Detail-oriented with the ability to manage multiple tasks and meet deadlines.
Excellent communication and reporting skills to deliver actionable insights.
This project involves providing comprehensive digital marketing support across email automation, website management, SEO, and design optimization to drive engagement, increase traffic, and boost conversions. The ideal candidate will be responsible for implementing and refining strategies to ensure consistent growth and performance across these areas.
Key Responsibilities:
Email Automation & Journey Setup:
Develop and manage automated email flows using MailChimp integrated with WordPress.
Personalize email campaigns to nurture both new and existing subscribers.
Monitor and optimize email performance (open rates, CTRs) to improve engagement.
Website Content Management:
Upload and manage new courses, events, and blog posts on WordPress.
Ensure the website is user-friendly, mobile-responsive, and updated with effective CTAs.
Track performance metrics like bounce rate and time on page, adjusting content strategy as needed.
Site Design Optimization:
Conduct A/B testing on layouts, headlines, and landing pages.
Implement design improvements based on user behavior analytics (e.g., heatmaps, scroll depth).
Phased SEO Strategy:
Research and implement high-intent keywords relevant to the courses and wellness industry.
Perform on-page and technical SEO improvements to increase organic traffic.
Build backlinks to improve domain authority.
WordPress & MailChimp Management:
Maintain seamless functionality and integration between WordPress and MailChimp.
Regularly update plugins, manage security, and perform backups to ensure smooth operation.
Performance Analysis & Reporting:
Provide monthly reports on email, website, and SEO performance.
Use analytics to recommend data-driven improvements for traffic, conversions, and engagement.
Ideal Candidate Skills:
Proficiency with MailChimp and WordPress for automation and content management.
Strong understanding of SEO best practices, keyword research, and link-building strategies.
Experience with A/B testing and user experience design optimization.
Analytical skills for performance tracking using tools like Google Analytics, SEMrush, or similar.
Detail-oriented with the ability to manage multiple tasks and meet deadlines.
Excellent communication and reporting skills to deliver actionable insights.