Hybrid Pet E-Commerce News Portal

Request for Quotation (RFQ)
Project Title: Hybrid E-Commerce + Pet News Portal with Affiliate Integration
Client: GreenFreshPets.com

Date of Issue: 28 October 2025
Contact:
Email: [Your Email Address]
Phone: [Your Phone Number]
Website: www.greenfreshpets.com

1. Project Overview

GreenFreshPets.com is an Indian pet-care brand specializing in natural dehydrated treats for dogs and cats.
The company aims to upgrade its existing website into a hybrid platform that seamlessly combines:

E-commerce for its in-house products

Auto-updating pet and animal news (via RSS feeds)

A section for vet-authored and curated expert content

A dynamic Amazon affiliate store for other pet-related products

The upgraded system must import all current site data, preserve existing API integrations (for payments, shipping, or CRM), and add new ones for RSS, affiliate, and newsletter automation.

The platform should be SEO-friendly, responsive, secure, and fully manageable by the in-house team without requiring technical expertise.

2. Scope of Work
A. Core Modules
Module Description
Homepage Redesign Redesign homepage to merge commerce and content — highlight best-selling treats, display top 3 live pet news stories (from RSS), feature expert articles, and link to “More Pet Products.” Include clear calls-to-action for shopping, news, and email signup.
Shop (E-commerce) Continue using WooCommerce for the dehydrated treats shop. Import all existing products, categories, pricing, customer data, and orders from the current site. Maintain payment and shipping API integrations already in place.
Pet News Section Build an auto-updating Pet News page powered by 5–7 RSS feeds (via Feedzy or equivalent). Each article card must show thumbnail, title, excerpt, and source link. Admin should be able to approve or remove posts. Include caching to reduce server load.
Expert Articles Section Create a section for 2–3 weekly articles by vets or curated from credible free sources (to be approved by admin before publishing). Must support tagging, author bios, and internal linking.
Amazon Affiliate Page Build a “More Pet Products” page featuring Amazon affiliate listings for pet food, grooming, and accessories. Integrate Amazon Associates API or approved plugin (AAWP/ASA2) for automatic data updates (image, price, description). Integrate site search to show affiliate results for products not sold directly on the store.
Data Import & Integration Import all existing site content, including pages, posts, media, products, orders, and customer data. Retain existing API integrations (payment gateways, logistics, analytics). Add new APIs for RSS, affiliate, and newsletter synchronization.
Navigation Update Add “Pet News” and “More Pet Products” to the top navigation menu (visible on desktop and mobile).
Newsletter Integration Connect Mailchimp or similar tool to send weekly newsletters combining news headlines, product promotions, and articles. Include RSS-to-email automation.
Push Notifications (Optional) Enable OneSignal to send push notifications for new news or offers.
Mobile Responsive Design Fully responsive layout with optimized load times under 3 seconds on 4G. Must score 85+ on Core Web Vitals.
3. Technical Requirements
Category Details
Platform WordPress (latest stable version) + WooCommerce
Design Framework Elementor Pro or Gutenberg-based theme (lightweight and customizable)
Data Migration Import all existing site data, media, orders, and customer information from the current GreenFreshPets.com
RSS Automation Feedzy Pro, WP Automatic, or custom cron-based fetcher
Affiliate Integration Amazon Associates India via AAWP/ASA2 plugin or API
API Retention and Additions Retain all existing API integrations (payment, shipping, analytics). Add new APIs for affiliate sync, newsletter sync (Mailchimp), and push notifications.
Search Integration Unified search displaying both in-store and affiliate products
SEO Setup RankMath with schema, sitemap, Google News integration, and proper redirects from old URLs
Performance Caching, lazy-load, Cloudflare CDN compatibility
Security SSL, reCAPTCHA, firewall, plugin update policy
Backup Automated daily/weekly backup system (UpdraftPlus or equivalent)
Analytics Integrate Google Analytics 4, Search Console, and optional Meta Pixel
Hosting Compatibility Must function on current hosting; developer to recommend upgrade if required
4. Deliverables

Fully functional WordPress-based hybrid website (shop + news + affiliate)

All current data imported successfully with no content loss

Working Pet News auto-feed and manual post moderation panel

Amazon Affiliate integration with auto-updates and unified search

Mailchimp integration for weekly digest automation

Optional OneSignal push notification setup

Homepage redesign as per brand aesthetic

SEO setup (RankMath, sitemap, redirects, meta tags)

One training session (up to 2 hours) for admin usage and updates

Documentation for all plugin settings, API keys, and maintenance steps

5. Homepage Redesign Brief

Objective: A modern, pet-lifestyle inspired homepage that blends sales and education.

Recommended Layout:

Top Header: Logo and navigation bar (Home / Shop / News / More Pet Products / About / Contact)

Hero Banner: Image of a pet enjoying treats, tagline (“Natural Treats. Real Love.”), and “Shop Now” button
A section sitewide for Google ads.
Quick Action Tiles: Shop Treats | Latest News | Vet Tips

Featured Products: Carousel or grid of bestsellers with add-to-cart buttons

Pet News Highlights: 3–4 latest auto-fetched news cards

Expert Corner: Featured article from the vet section

Amazon Affiliate Highlights: Top 3 affiliate products dynamically updated

Newsletter Signup: “Get Weekly Pet Tips & Offers” Mailchimp form

Footer: Social links, contact info, affiliate disclaimer, and copyright notice