Clean, Simple WordPress Website Redesign for Financial Advisory Firm (Small Site)

We are a registered investment advisory firm looking to redesign our existing website. This is a small, straightforward project — not a large or complex build. Our existing site is www.caledonianfinancial.com

The goal is a clean, institutional, professional look, similar in tone and restraint to:
https://arlington.com/

This is not a rebrand. We are keeping our existing logo, branding, and photography.

Scope (Important)
This is a small site with only a few pages.
Use existing logo, branding, and images.
No new branding, logo design, or visual identity work.
No copywriting required (existing content may be lightly reorganized for clarity).
Clean layout, modern typography, strong spacing.
Mobile responsive.
Fast load times.
Minimal or no animations.

This is primarily a design refresh and rebuild, not a marketing or branding project.

Estimated Pages
Home
About
Services
Contact

Platform
The site will be built on WordPress.
We want a clean, lightweight implementation (no bloated themes or page builders).

Deliverables
Redesigned website (desktop and mobile).
WordPress build that allows us to easily edit text internally.
Clean, maintainable structure.

What We Are NOT Looking For
Rebranding or logo changes.
Stock finance imagery.
Aggressive sales language.
Heavy animations or visual effects.
Large agency processes.

Budget & Timeline
Budget: $500–$700 (fixed price).
Timeline: approximately 2–3 weeks.
Please only apply if this budget works for you.

To Apply
Please include:

1–2 examples of clean, professional websites you’ve built

Your WordPress approach (theme or custom, and why)

Estimated timeline

Confirmation you understand this is a small-scope project

Applicants who clearly understand the Arlington.com reference will be prioritized.