Celebration Site SEO Overhaul

Job ID: 40214168

Budget: ₹1,500 – ₹12,500 INR

My celebration-and-decor website needs a thorough SEO overhaul so it can pull in steady, qualified traffic rather than relying on paid ads or word of mouth. Increasing organic traffic is the single most important metric for me, and every task in this project should ladder up to that goal.

Where we are now
• A WordPress site offering birthday decor, surprise planning, proposal setups and similar services
• Basic Yoast settings in place, but no structured keyword strategy, thin meta data and several technical gaps (slow Core Web Vitals, missing schema, scattered internal links)

What I need from you
1. A full-site audit covering on-page, technical and content issues, delivered with clear, prioritised fixes.
2. Fresh keyword research with a focus on high-intent and local terms; I have no existing list, so please start from scratch and explain the logic behind each target phrase.
3. On-page optimisation (titles, meta descriptions, H1/H2 structure, image alt text, schema markup).
4. An internal linking framework that supports the new keyword map.
5. Actionable technical SEO improvements: site speed, mobile friendliness, indexation, sitemap and robots, broken links.
6. Content expansion guidance. I’m happy to add:
– Blog posts about celebration ideas
– Customer testimonials and case studies
– Service-specific landing pages
Please outline topics, suggested URL structure and basic content briefs.
7. A lightweight off-page plan: realistic backlink opportunities, local citations and brand mentions to kick-start authority building.
8. A 3-month roadmap so I can continue momentum after delivery.

Preferred tools (use whichever combination suits your workflow): Google Search Console, Google Analytics 4, Ahrefs or SEMrush, Screaming Frog, PageSpeed Insights.

Acceptance criteria
• Audit report and keyword list supplied in Google Sheets/Docs.
• All meta tags, headings and alt text implemented or ready to paste.
• Technical fixes documented with clear “how-to” steps.
• Content calendar covering at least ten blog ideas, three testimonial formats and two new service pages, each mapped to a primary keyword.
• Before-and-after benchmark showing improvements in site health scores and crawl errors.

If you’re confident you can deliver measurable organic growth within this framework, let’s move forward.