Business Blog Creation & Content

I’m launching a new business blog whose sole purpose is to expand our brand’s reach and authority. The site still needs to be built from the ground up, so I’m counting on you to set up a clean, fast, and SEO-ready platform (WordPress, Ghost, or another CMS you recommend) and then populate it with high-quality articles that align with our voice.

Here’s what has to happen:
• Design or configure a modern, mobile-friendly theme, making sure load speed and on-page SEO basics are in place.
• Propose an article strategy: working titles, target keywords, publishing cadence, and an outline for each piece.
• Write and format the first batch of articles (long-form, value-driven, and internally linked), inserting meta data, images, and CTAs where appropriate.

I’ll supply brand guidelines, audience personas, and any product information you need; you bring the content expertise, CMS know-how, and an eye for detail. The finished blog should be ready for public launch with a clear style guide so my team can keep publishing seamlessly afterward.