Wordpress Theme Redesign for Spanish Home & Garden Site

Overview:
We need an experienced WordPress designer/developer to redesign our theme for TrucosDeBricolaje.com, a Spanish-language home & garden site with 150,000 monthly visitors (90% mobile). The site is monetized with AdSense and Ezoic and supported by a Facebook page with 1.5M+ followers.

We want a modern, mobile-first, ad-optimized design that improves performance, load time, and time to first paint while delivering a clean and engaging experience for Spanish-speaking audiences.

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Key Goals:
- Lightweight, custom WordPress theme optimized for speed and Core Web Vitals
- Mobile-first navigation and responsive layouts
- Clear structure for articles and categories (existing categories we have are good)
- Seamless AdSense/Ezoic ad integration
- Attractive homepage with featured content and social highlights
- Translation-ready, fully compatible with Loco Translate and LocoAI

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Deliverables:
- Custom theme with homepage, category, and post templates
- Header/footer redesign and improved mobile navigation
- Performance optimization (load time and time to first paint)
- Plugin setup (SEO, caching, image optimization)
- Final install and testing on live site

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Requirements:
- Proven WordPress redesigns for media/blog sites
- OK to start with existing theme & create child theme for customizations as long as theme performs well
- OK to use existing plug-ins for widgets or theme elements, as long as they perform well
- Expertise in mobile-first design and performance optimization
- Familiarity with AdSense/Ezoic best practices
- Experience building translation-ready themes
- Portfolio of high-traffic projects

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Timeline and Budget:
- 2 to 4 weeks
- Open to proposals (please include cost breakdown and timeline)

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Design Inspiration:
We like the following sites for their clean, modern style and usability:
- https://www.marthastewart.com/
- https://www.apartmenttherapy.com/
- https://www.southernliving.com/

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Specific Features We Like:
- Collapsing header on scroll with category navigation still visible
- Widgets for article collections such as: "What's New", "Fresh Picks", "Get Inspired", "From Our Garden"
- Widgets should be configurable to pull content dynamically by Categories or Tags
- Different widget layouts: 3 side-by-side, vertical list, large image with 4 headlines beside it, etc.
- Article page structure:
- Long-form articles broken into clear sections
- Listicle templates with numbered sections for each item
- Optional "Meet the Expert" sections for credibility highlights
- Page templates w/ placeholders for in-line ads, configurable frequency by number of words & paragraphs
- Clean typography, modular layouts, and strong visual hierarchy
- Mobile-first performance: smooth, fast, optimized for small screens

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How to Apply:
- Portfolio examples of similar sites
- Your recommended approach
- Estimated cost and timeline
- Relevant experience with Spanish or international sites