WooCommerce Automated Marketing System Setup

Project: Marketing Automation Setup for WooCommerce

Objective

We are looking for an experienced freelancer to configure and implement a marketing automation tool for our WooCommerce store. Our internal team will handle customer data structuring; the freelancer’s focus will be solely on selecting, integrating, and setting up the tool to automate our marketing processes.

Project Scope

The freelancer will be responsible for:

Tool Integration

Recommend and configure the most suitable marketing automation tool (Brevo/Sendinblue, Klaviyo, ActiveCampaign, Mailchimp, etc.).

Connect the tool with WooCommerce and ensure real-time synchronization (orders, contacts, behaviors).

Automation Workflows

Set up automated workflows such as:

Welcome email sequence.

Cart abandonment recovery.

Re-engagement of inactive customers.

Cross-sell / upsell emails after purchase.

Email Campaign Setup

Create a professional and responsive email template aligned with our brand.

Configure and launch one initial campaign (newsletter or promotional).

Reporting & Training

Set up reporting dashboards inside the tool for campaign monitoring.

Provide a short handover or training session for our team to manage the tool independently.

Deliverables

Fully configured and operational marketing automation tool integrated with WooCommerce.

At least 3 automated workflows activated.

One branded email template and one campaign launched.

A short guide or mini-training for our internal team.

Required Skills

Strong expertise in marketing automation platforms (Brevo, Klaviyo, ActiveCampaign, Mailchimp, or similar).

Experience integrating WooCommerce with marketing tools.

Solid knowledge of email campaign setup and deliverability best practices.

Proven track record with eCommerce automation projects.

Timeline

3 to 4 weeks maximum.

Budget

To be proposed by the freelancer (please specify your total fee and any tool subscription costs if applicable).