SEO Specialist needed for WooCommerce website
Budget: $10 – $20 NZD
Summary
We are seeking an experienced, detail-oriented SEO specialist to optimise our WooCommerce-based eCommerce website. This is an ongoing project, and we are looking for someone who can bring advanced expertise in SEO and demonstrate a structured approach that leads to measurable improvements in rankings, traffic, and conversions.
The selected expert will:
Conduct full SEO audits and implement improvements across on-page, off-page, and technical SEO.
Optimise product pages, categories, metadata, URL slugs, internal linking, and schema markup.
Develop a comprehensive eCommerce-focused keyword and content strategy, including competitive research.
Enhance site performance, including page speed, mobile optimisation, crawlability, and indexing.
Improve site structure for better discoverability and user experience.
Build and maintain a high-quality backlink profile (no spam or low-quality links).
Track SEO performance with analytics tools and provide regular, data-driven reports with clear insights and recommendations.
Follow brand-provided templates and maintain consistent formatting across all SEO deliverables.
Requirements
Proven experience with eCommerce SEO, especially for WooCommerce websites (must provide examples).
Strong understanding of technical SEO, including sitemaps, robots.txt, schema, redirects, and resolving indexing issues.
Experience optimising product-driven websites with strong attention to detail.
Ability to generate clear, structured SEO reports that show measurable impact.
Strong analytical, research, and communication skills.
Proficiency with tools such as Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, Rank Math/Yoast, etc.
Ability to follow brand SEO guidelines, naming conventions, and content templates consistently.
Bonus: Experience working with the Flatsome theme or similar eCommerce themes.
Please answer the following questions when submitting a proposal:
Show me 3 product pages you fully optimised (before/after preferred).
Do you understand the difference between Product Title, Meta Description, Slug, and Schema? Explain briefly.
How would you improve organic traffic for a site that cannot use Google Ads?
Are you comfortable following strict NZ vaping advertising rules with no promotional wording?
Rewrite this sample product title in a compliant, SEO-optimised format (Based on what is allowed in New Zealand) “Iget Apple Ice disposable vape 6000 puffs 5% nic – fast shipping!”
We are seeking an experienced, detail-oriented SEO specialist to optimise our WooCommerce-based eCommerce website. This is an ongoing project, and we are looking for someone who can bring advanced expertise in SEO and demonstrate a structured approach that leads to measurable improvements in rankings, traffic, and conversions.
The selected expert will:
Conduct full SEO audits and implement improvements across on-page, off-page, and technical SEO.
Optimise product pages, categories, metadata, URL slugs, internal linking, and schema markup.
Develop a comprehensive eCommerce-focused keyword and content strategy, including competitive research.
Enhance site performance, including page speed, mobile optimisation, crawlability, and indexing.
Improve site structure for better discoverability and user experience.
Build and maintain a high-quality backlink profile (no spam or low-quality links).
Track SEO performance with analytics tools and provide regular, data-driven reports with clear insights and recommendations.
Follow brand-provided templates and maintain consistent formatting across all SEO deliverables.
Requirements
Proven experience with eCommerce SEO, especially for WooCommerce websites (must provide examples).
Strong understanding of technical SEO, including sitemaps, robots.txt, schema, redirects, and resolving indexing issues.
Experience optimising product-driven websites with strong attention to detail.
Ability to generate clear, structured SEO reports that show measurable impact.
Strong analytical, research, and communication skills.
Proficiency with tools such as Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, Rank Math/Yoast, etc.
Ability to follow brand SEO guidelines, naming conventions, and content templates consistently.
Bonus: Experience working with the Flatsome theme or similar eCommerce themes.
Please answer the following questions when submitting a proposal:
Show me 3 product pages you fully optimised (before/after preferred).
Do you understand the difference between Product Title, Meta Description, Slug, and Schema? Explain briefly.
How would you improve organic traffic for a site that cannot use Google Ads?
Are you comfortable following strict NZ vaping advertising rules with no promotional wording?
Rewrite this sample product title in a compliant, SEO-optimised format (Based on what is allowed in New Zealand) “Iget Apple Ice disposable vape 6000 puffs 5% nic – fast shipping!”