SEO Overhaul for Product Pages

My primary aim is to drive more visitors to my site, and the quickest win will come from improving how my product pages surface in search. I already know that content optimisation and technical SEO need the most attention.

Here’s what I need from you:

• In-depth audit of every product URL, identifying on-page gaps, thin copy, duplicate issues and crawl errors.
• Keyword research and mapping that pairs the right search intent with each product, followed by refreshed titles, meta descriptions, H1/H2 structure, and schema markup.
• Technical fixes—core web vitals, image compression, XML sitemap validation, robots.txt tuning, and resolving any internal linking or 404 problems you uncover.
• Clear before-and-after reporting inside Google Analytics and Search Console so I can see traffic gains and indexation improvements.

Please keep the workflow transparent, note each change in a simple changelog, and provide actionable next steps I can follow once the initial overhaul is complete.