Pixel & Conversion Tracking Overhaul

I need a specialist to get my tracking stack back in shape. The store runs on WordPress + WooCommerce and Google Tag Manager is already installed, yet Meta Pixel with CAPI is showing inaccurate data and Google Ads sometimes misses purchase events.

Your job is to audit every tag, trigger, and data layer push, fix the Meta Pixel/CAPI deduplication, and make sure Google Ads purchase conversion tracking reads the exact order value once—and only once. While you’re inside, review the WooCommerce-to-GTM setup so every key event (Purchase, AddToCart, ViewContent, etc.) fires cleanly.

Deliverables
• Fully working implementation across Meta Pixel + CAPI, Google Ads, and GTM
• Short, plain-language note explaining every change you made
• Screenshots and successful test-purchase logs confirming the fixes

This is a one-off technical assignment. No campaign or ad management is required.