Ongoing SEO Optimization for WooCommerce Online Eyewear Store (Execution + Strategy)

Description:
We run an online eyewear store (WooCommerce / WordPress, EU market) and are looking for a -professional SEO specialist to execute ongoing SEO improvements, not just audits. Our goal is to improve organic visibility, traffic, and conversions in competitive niches (Ray-Ban, Oakley, designer eyewear).


Requirements:
- Demonstrated experience with e-commerce SEO (preferably WooCommerce / WordPress).
- Ability to handle technical SEO fixes (site speed, structured data/schema, crawl optimization).
- Strong in on-page SEO: category page content, product descriptions, metadata, internal linking.
- Understanding of European SEO and GDPR compliance.
- No black-hat link schemes or spammy backlinks.
- Ability to provide case studies / proof of past success (traffic and conversions).
- Fluent written communication in English (Italian, German, or French is a plus).

Scope of Work:
- Ongoing technical SEO optimizations.
- Optimizing product & category pages for search.
- Creating/optimizing SEO-friendly content (guides, blog posts, buyer tips).
- Implementing structured data for products.
- Monitoring results and reporting monthly.

What we DON’T want:
- Just an audit or “to-do list”.
- Fake backlinks or link farms.
- Promises of “#1 ranking in 30 days”.

Please include in your proposal:
- Case studies of past e-commerce clients.
- Your process for ongoing SEO (not just one-time fixes).
- Tools you use (Screaming Frog, Ahrefs, SEMrush, etc.).
- Your monthly pricing model (we are looking for an ongoing collaboration).