Modern Minimalist E-commerce Redesign

My Wordpress (Woocommerce, dual currency, fixed pricing - not conversion) e-commerce site needs a full visual refresh that feels modern and minimalist while staying laser-focused on conversion. The revamp must touch three core areas: the homepage layout, every product page, and the main navigation menu. I expect a crisp grid, generous white space, consistent typography, and a color palette that highlights key calls-to-action without distraction.

During the cleanup, strip out unused code, compress images, and tighten on-page SEO (meta titles, descriptions, structured data, alt tags, internal linking). Any new micro-copy or section headings should fit the minimalist voice and support search intent naturally.

Deliverables
• Redesigned homepage, product pages, and navigation—live and fully responsive
• Page-speed score of 90+ on Google Lighthouse after launch
• SEO checks complete with updated metadata and clean URL structure

You’re free to work directly in the existing CMS or provide high-fidelity mock-ups first; the key is a smooth rollout that keeps the store online. Once these milestones are met, we can explore ongoing SEO and content optimisation.
Please include your portfolio work.
This could turn into ongoing content and creative work job.