Meta CAPI Server-Side Tracking Setup + Auto-UTM Tracking Setup

Description:
Our Meta pixel tracking has been restricted because our business is finance-related. We need a developer to implement Meta Conversions API (server-side) on our WordPress landing pages with automatic UTM tracking integrated into Zoho CRM.

Scope of Work:

Deploy a server-side container (Cloudflare Worker, GTM Server, or custom endpoint) and connect to our Meta Business account.

Track Lead/Form Submission events (name, email, phone, page URL, UTM parameters).

Auto-append UTMs to all Meta ad links (no manual tagging required).

Automatically capture and persist UTM parameters + fbclid when visitors land on WordPress.

Pass UTMs + lead details into both Meta CAPI events and Zoho CRM lead records.

Deduplicate browser + server events using Meta’s event_id best practice.

Provide a handover (docs or Loom video) showing how to test, verify, and troubleshoot.

Acceptance Criteria:

Events appear as Server + Browser in Meta Events Manager within 24h, matched and deduplicated.

Event Match Quality = “Good” or higher.

UTMs + fbclid visible in event test view and stored in Zoho CRM leads.

UTMs consistently auto-populated from every Meta ad without manual tagging.

WordPress site performance unaffected.

Requirements:

Proven experience with Meta Conversions API for finance/lead gen funnels (not just e-commerce).

Strong knowledge of WordPress + Zoho CRM integrations.

Familiarity with GA4 and multi-channel attribution.

Fluent English + comfortable on Zoom for project direction.

To Apply (no exceptions):

Provide examples of CAPI setups for lead gen (finance preferred).

Confirm your approach for auto-UTM appending + CRM mapping.

Share your fixed price or hourly rate and timeline.