Marketing Manager – Paid Ads & Social Media Growth (Meta, TikTok, Instagram)

Project Description

We are a growing women’s activewear brand based in Dubai and are looking for an experienced Marketing Manager to take full ownership of paid ads + organic content growth with a clear focus on sales, traffic, and brand growth.

This role is for someone who understands performance marketing, content that converts, and platform-specific strategies — not just posting for aesthetics.

Responsibilities

Paid Advertising (Core Focus)

Plan, launch, and optimize Meta Ads (Facebook & Instagram)

Build and test ad creatives, audiences, and funnels

Scale winning campaigns focused on website conversions & sales

Track ROAS, CTR, CPA, and optimize weekly

Content & Social Media Management

Manage and grow:

TikTok

Instagram

Threads

Facebook

Create and execute a content strategy focused on growth + conversions

Oversee posting schedules, captions, hooks, and CTAs

Repurpose content across platforms strategically

Coordinate UGC and influencer-style content

Growth & Strategy

Develop a clear monthly growth plan

Identify trends and apply them fast

Align organic content with paid ad strategy

Drive traffic from social → website → sales

Requirements

Proven experience managing Meta Ads with real sales results

Strong understanding of TikTok & Instagram growth

Experience in fashion, fitness, beauty, or lifestyle brands preferred

Ability to create or direct high-performing short-form content

Data-driven mindset (you know what to scale and what to kill)

Clear communication and accountability

What We’re Looking For

Someone who treats this brand like their own

Focused on growth, conversions, and revenue, not vanity metrics

Organized, proactive, and results-oriented

Can work independently and execute fast

Project Type

Ongoing / Long-term

Monthly retainer (to be discussed based on experience)