Finish & Elevate WordPress Site

I have a partially built WordPress site that needs a complete design polish and several functional upgrades before launch. The visual direction is minimalist—clean lines, plenty of white-space, and an intuitive flow—so every design decision should reinforce simplicity while still feeling current and engaging.

Beyond the look and feel, three technical pieces still have to be wired in:

• E-commerce: set up WooCommerce (or an equivalent you recommend), configure products, payment gateway, shipping, taxes, and ensure the cart and checkout are friction-free on desktop and mobile.
• Membership login: create a gated members’ area with tiered access, secure sign-up/login, and an easy-to-manage dashboard for me on the back end.
• SEO optimisation: install and configure an industry-standard plugin, fine-tune metadata, headings, image alt tags, and make sure core web vitals are on target.

I’ll supply existing site files, brand guidelines, and any content gaps you identify. I expect a fully responsive build, cross-browser testing, and a brief walkthrough so I can keep things updated myself after launch. If you’ve got a portfolio that shows minimalist design, smooth WooCommerce setups, and strong on-page SEO results, this should be a quick fit—let’s wrap it up and get the site live.