Comprehensive E-commerce Tracking Setup

We are looking for an expert to set up end-to-end tracking and analytics for our WooCommerce WordPress e-commerce website. The goal is to have 100% accurate event tracking across Google, Meta (Facebook/Instagram), and Microsoft platforms for better ads optimization and SEO insights.

Scope of Work:

1.Google Ecosystem

Setup Google Tag Manager (GTM) and integrate with website

Configure Google Analytics 4 (GA4) with enhanced e-commerce tracking (view item, add to cart, checkout, purchase and other events)

Connect, verify and fix errors of Google Search Console; submit XML sitemap

Setup Google Merchant Center with WooCommerce product feed

2. Meta (Facebook + Instagram)

Install Meta Pixel on all key pages (product, add to cart, checkout, purchase)

Setup Meta Conversions API (CAPI) for server-side tracking

3. Microsoft (Bing Ads + Clarity)

Add Microsoft UET Tag for remarketing and conversions

Setup Microsoft Clarity for heatmaps and session recordings

4. SEO & Data Layer Enhancements

Ensure WooCommerce product schema (price, stock, rating) is enabled

Verify robots.txt and sitemap structure for SEO

Configure event-based tracking via GTM data layer

Deliverables:

Fully functional GTM container with all events firing correctly

GA4 dashboard with enhanced e-commerce events

Verified Search Console + Merchant Center integration

Meta Pixel + Conversions API live and tested

Microsoft UET + Clarity integrated

Documentation/guide of setup (tag names, event mappings)

Requirements:

Previous experience in WooCommerce tracking setups

Must show examples of past GA4 + Meta + Microsoft tracking implementations

Delivery within 7–10 days