E-Commerce GA4 Conversion Tracking

I need an experienced Google Analytics (preferably GA4) specialist to make sure every sale that happens on my Shopify/WooCommerce store is captured accurately and turned into clear, actionable insight. Right now, I can see traffic coming in, but I have no reliable way to trace a visitor’s journey all the way to a completed purchase.

Here’s what I’m after: you’ll configure event-based tracking for sales and set the relevant purchase/conversion events so they feed straight into GA4 and, if useful, Google Tag Manager. I’d like enhanced-eCommerce reports that show product performance, funnel drop-offs, and real-time revenue so I can judge ROI on campaigns without guesswork.

Once the data is flowing correctly, I want a concise performance analysis that interprets the numbers for me—what’s working, where shoppers abandon, which channels drive the highest-value customers, and any quick wins you spot for boosting conversion rates.

Deliverables I need to sign off:
• Correctly fired purchase events tested in GA4 DebugView and real-time reports
• A short Loom or written walkthrough of the tagging logic so my team can maintain it
• One insights report (slides or Data Studio) highlighting key findings and recommendations

Please only reply if you’ve handled GA4 e-commerce setups before and feel comfortable digging into either Shopify or WooCommerce to get the tags firing perfectly.