Implement & SEO Revamp for StoneRight
Budget: $250 – $750 AUD
# Wix Redesign & SEO Fix for Local Trade Business (Design Already Done)
## Overview
I run a stone benchtop & surface repair business in Newcastle / Hunter / Central Coast, NSW, Australia. My site is already on **Wix** (www.stoneright.com.au) and I want to keep it there.
**The design is already done.** I have a finished HTML/CSS file for the new site. I am not looking for a designer — I need an experienced **Wix Studio developer** to implement my existing design into Wix properly, fix the site structure, and configure SEO correctly. That's the whole job.
Please read the full brief. Bids that ignore the SEO/structure requirements will be rejected.
---
## What I'm Providing
- A complete HTML/CSS design file (provided to shortlisted candidates only) — your implementation spec. Your job is to match it closely in Wix Studio: layout, typography (Playfair Display + Inter), colours, spacing, and content.
---
## What's Wrong With the Current Site (Fix These)
1. Almost every nav link points back to the homepage — Services, About, Gallery, Reviews, Contact all go to `/`. There are no real separate pages. Google can barely index this site. This is the main problem.
2. No individual page titles or meta descriptions — every page uses the homepage defaults.
3. Images are unoptimised — wrong filenames, no alt text, large file sizes.
4. Location pages exist but have thin, near-duplicate content.
5. The design looks dated and doesn't reflect the quality of the work.
---
## Scope of Work
1. **Implement the supplied HTML/CSS design** into Wix Studio as closely as possible — layout, fonts, colours, spacing, and content sections.
2. **Build real, separate pages** for:
- Home
- Services (with individual sections or pages per service)
- Location pages: Newcastle, Hunter Region, Lake Macquarie, Central Coast — each as a unique, separately indexed page with its own content (not duplicate thin pages)
- Gallery
- Reviews / Testimonials
- Blog
- Contact
3. **Set up 301 redirects** for any URLs that change during the rebuild (e.g. if slug structure changes). Use Wix's built-in redirect manager. No 404s.
4. **Configure Wix SEO properly for every page:**
- Unique, keyword-targeted title tags and meta descriptions
- Clean, descriptive URL slugs
- Canonical tags set correctly
- XML sitemap verified in Google Search Console
- robots.txt checked
5. **Optimise all images:**
- Descriptive filenames (e.g. `caesarstone-chip-repair-newcastle.jpg`)
- Alt text on every image
- Compressed/WebP where possible
6. **Mobile-first build** — must look and perform well on mobile. This is a trade business; most visitors are on phones.
7. **Owner-editable blog and gallery** — I need to add blog posts, reviews, and gallery photos myself without a developer after handover.
---
## Non-Negotiables (Confirm Each in Your Bid)
1. **Wix Studio** — not the basic Wix editor. The design requires proper CSS control.
2. **301 redirects** for any changed URLs — mapped and live before launch. Use Wix's redirect manager.
3. **Unique title tag and meta description on every page** — no auto-generated or duplicated tags.
4. **Real separate pages** for each location and service — not anchor links to homepage sections.
5. **XML sitemap submitted to Google Search Console** and property verified post-launch.
6. **90+ mobile score** in Google PageSpeed Insights.
7. **Image optimisation** — descriptive filenames, alt text, compression on all images.
8. **Owner hand-off** — a short written guide and a ~5-minute Loom screen recording showing me how to add a blog post, a gallery image, and a review.
---
## Screening Questions (Answer These in Your Bid)
1. Have you built sites in **Wix Studio** specifically? Share an example if possible.
2. If a page URL changes during the rebuild, how will you handle it technically in Wix?
3. How will you make sure the location pages (Newcastle, Hunter, Lake Macquarie, Central Coast) are each treated as separate, individually indexed pages rather than duplicate content?
4. Which Wix SEO settings will you configure on each page?
---
## Terms
- **Budget:** ~$500 AUD. This is a well-defined scope — the design is done, I just need it built properly.
- **All communication and payment via Freelancer.com milestone escrow only.** Do not ask me to move to WhatsApp, email, or direct payment — bids requesting this will be reported and rejected.
- **Suggested milestones:**
- Milestone 1: Staging build approved by me
- Milestone 2: All pages live with correct SEO config, redirects verified, images optimised
- Milestone 3: 90+ mobile PageSpeed confirmed + hand-off guide and Loom video delivered
- **Timeline:** 5–7 days is expected. Tell me your realistic estimate.
- **Do not go live on the domain until I have approved the staging build.**
---
## To Bid
Answer the 4 screening questions, confirm you can meet all 8 non-negotiables, and give me your timeline. Generic bids that don't reference the SEO or page structure requirements will be ignored.
## Overview
I run a stone benchtop & surface repair business in Newcastle / Hunter / Central Coast, NSW, Australia. My site is already on **Wix** (www.stoneright.com.au) and I want to keep it there.
**The design is already done.** I have a finished HTML/CSS file for the new site. I am not looking for a designer — I need an experienced **Wix Studio developer** to implement my existing design into Wix properly, fix the site structure, and configure SEO correctly. That's the whole job.
Please read the full brief. Bids that ignore the SEO/structure requirements will be rejected.
---
## What I'm Providing
- A complete HTML/CSS design file (provided to shortlisted candidates only) — your implementation spec. Your job is to match it closely in Wix Studio: layout, typography (Playfair Display + Inter), colours, spacing, and content.
---
## What's Wrong With the Current Site (Fix These)
1. Almost every nav link points back to the homepage — Services, About, Gallery, Reviews, Contact all go to `/`. There are no real separate pages. Google can barely index this site. This is the main problem.
2. No individual page titles or meta descriptions — every page uses the homepage defaults.
3. Images are unoptimised — wrong filenames, no alt text, large file sizes.
4. Location pages exist but have thin, near-duplicate content.
5. The design looks dated and doesn't reflect the quality of the work.
---
## Scope of Work
1. **Implement the supplied HTML/CSS design** into Wix Studio as closely as possible — layout, fonts, colours, spacing, and content sections.
2. **Build real, separate pages** for:
- Home
- Services (with individual sections or pages per service)
- Location pages: Newcastle, Hunter Region, Lake Macquarie, Central Coast — each as a unique, separately indexed page with its own content (not duplicate thin pages)
- Gallery
- Reviews / Testimonials
- Blog
- Contact
3. **Set up 301 redirects** for any URLs that change during the rebuild (e.g. if slug structure changes). Use Wix's built-in redirect manager. No 404s.
4. **Configure Wix SEO properly for every page:**
- Unique, keyword-targeted title tags and meta descriptions
- Clean, descriptive URL slugs
- Canonical tags set correctly
- XML sitemap verified in Google Search Console
- robots.txt checked
5. **Optimise all images:**
- Descriptive filenames (e.g. `caesarstone-chip-repair-newcastle.jpg`)
- Alt text on every image
- Compressed/WebP where possible
6. **Mobile-first build** — must look and perform well on mobile. This is a trade business; most visitors are on phones.
7. **Owner-editable blog and gallery** — I need to add blog posts, reviews, and gallery photos myself without a developer after handover.
---
## Non-Negotiables (Confirm Each in Your Bid)
1. **Wix Studio** — not the basic Wix editor. The design requires proper CSS control.
2. **301 redirects** for any changed URLs — mapped and live before launch. Use Wix's redirect manager.
3. **Unique title tag and meta description on every page** — no auto-generated or duplicated tags.
4. **Real separate pages** for each location and service — not anchor links to homepage sections.
5. **XML sitemap submitted to Google Search Console** and property verified post-launch.
6. **90+ mobile score** in Google PageSpeed Insights.
7. **Image optimisation** — descriptive filenames, alt text, compression on all images.
8. **Owner hand-off** — a short written guide and a ~5-minute Loom screen recording showing me how to add a blog post, a gallery image, and a review.
---
## Screening Questions (Answer These in Your Bid)
1. Have you built sites in **Wix Studio** specifically? Share an example if possible.
2. If a page URL changes during the rebuild, how will you handle it technically in Wix?
3. How will you make sure the location pages (Newcastle, Hunter, Lake Macquarie, Central Coast) are each treated as separate, individually indexed pages rather than duplicate content?
4. Which Wix SEO settings will you configure on each page?
---
## Terms
- **Budget:** ~$500 AUD. This is a well-defined scope — the design is done, I just need it built properly.
- **All communication and payment via Freelancer.com milestone escrow only.** Do not ask me to move to WhatsApp, email, or direct payment — bids requesting this will be reported and rejected.
- **Suggested milestones:**
- Milestone 1: Staging build approved by me
- Milestone 2: All pages live with correct SEO config, redirects verified, images optimised
- Milestone 3: 90+ mobile PageSpeed confirmed + hand-off guide and Loom video delivered
- **Timeline:** 5–7 days is expected. Tell me your realistic estimate.
- **Do not go live on the domain until I have approved the staging build.**
---
## To Bid
Answer the 4 screening questions, confirm you can meet all 8 non-negotiables, and give me your timeline. Generic bids that don't reference the SEO or page structure requirements will be ignored.