Farm Website Revamp with E-commerce

About Us

Watson & William Farm is a family-owned farm in Sparks, Maryland offering pasture-raised beef, pork, chicken, eggs, tallow skincare products, and a self-serve farm store. We sell directly to customers through our website, farm store, delivery routes, pickup locations, and farmers markets.

We are looking for an experienced Wix designer/developer who can improve our website's usability, customer experience, SEO, and overall ability to convert visitors into customers while maintaining our farm's authentic family-farm brand.

Project Goals

We want our website to become a stronger customer acquisition and retention tool by making it easier for customers to:

Shop online
Learn about our farm store
Find our location
Understand delivery and pickup options
Apply to become a neighborhood pickup/drop location
Join our email list
Receive monthly farm newsletters
Find us through Google search

Website Improvements Needed

Improve Navigation & Customer Experience
Review and simplify website navigation.
Make shopping easier and more intuitive.
Improve the mobile user experience.
Add stronger calls-to-action throughout the website.
Create a more structured customer journey from homepage to purchase.
Make key information easier to find.
Farm Store Page Redesign

Our self-serve farm store is an important part of our business and needs greater visibility.

Create or redesign a dedicated Farm Store page that includes:

Store location
Hours of operation
Photos
Directions
What products are available
Frequently asked questions
Information about how the self-serve store works
Embedded Google Map
Mobile-friendly directions button
Improve Location & Directions Information

We want it to be much easier for customers to find us.

Improvements may include:

Better visibility of our address and location throughout the site
Improved Contact and Visit Us pages
Interactive maps
Clear directions
Better visibility of farmers market locations
Better visibility of pickup and delivery options
Community Drop Site Program

We would like to create a page similar to Freedom Valley Farm's neighborhood drop site program.

The page should:

Explain how neighborhood pickup/drop locations work
Outline benefits for hosts
Explain host requirements
Include an interest/application form
Collect address and contact information
Help us identify new pickup locations and community partners
Email List Growth & Monthly Newsletter Setup

We want to begin actively growing our email list and communicating with customers through monthly farm newsletters.

The freelancer should:

Add email signup opportunities throughout the website
Create a homepage email signup section
Add email capture forms on key pages
Connect forms to our email marketing platform or recommend a platform
Set up an automated welcome email for new subscribers
Organize subscriber management
Ensure all forms function properly on desktop and mobile

Goals:

Grow our customer email list
Share monthly farm updates
Promote products and special offers
Increase repeat purchases
Improve customer retention
SEO Improvements

Conduct a full SEO audit and implementation.

Areas of focus include:

Local SEO for Baltimore County, Harford County, and surrounding Maryland areas
Grass-fed beef keywords
Pasture-raised meat keywords
Farm store keywords
Local food and farm-to-table search terms
Meta titles and descriptions
Image optimization and alt text
Internal linking
Schema markup
Sitemap review
Google indexing review
Mobile SEO improvements
Page speed improvements
New or Improved Website Pages

Review existing pages and recommend improvements or additions, including:

Farm Store
Pickup Locations
Delivery Information
Neighborhood Drop Sites
FAQs
Visit the Farm
Email Signup / Newsletter
Conversion Optimization

We want to increase the percentage of website visitors who:

Place an order
Visit the farm store
Join our email list
Apply to host a neighborhood pickup location
Contact us with questions

We are looking for recommendations and implementation of best practices that improve conversions and customer engagement.

Ideal Freelancer

Advanced Wix experience
Strong understanding of user experience (UX)
Wix SEO expertise
E-commerce experience
Local business SEO experience
Email marketing experience
Experience improving website conversion rates
Experience with farms, food businesses, or direct-to-consumer brands is a plus

When Applying, Please Include

Examples of Wix websites you have improved
Examples of SEO results you have achieved
Any recommendations after reviewing our website
Estimated timeline
Estimated project cost

Website:
www.watsonandwilliamfarm.com

We are looking for someone who can not only make design improvements but also help us create a website that is easier to shop, easier to navigate, better optimized for search engines, and more effective at turning visitors into long-term customers.