Whitepaper Writer for chatbot company

Conversational Commerce, consumer purchase of products and services via chatbot assistants will revolutionize how consumers and brands interact in ways not witnessed since the dawn of e-Commerce. It is so much more than a new interface or an additional channel in an omni-channel world. It promises to be a curator of services and experiences that intelligently meet needs and engage consumers emotionally—anytime, anywhere. We are still at the very beginnings of Conversational Commerce, but the extraordinarily rapid early adoption will drive investment and innovation, consequently enabling an entirely new way for brands to build relationships of value with consumers. These relationships will seamlessly extend across consumers’ relationship lifecycle with brands—from marketing to sales and service—creating an entirely new, more instinctive way for consumers to engage with brands.

These advances, coupled with increasing consumer appetite for conversational commerce, points to a clear opportunity for brands and retailers. To understand consumer interest in Conversational Commerce in detail, and its implications for e-commerce businesses, we want to conducted a survey of over 100 consumers. We also want to undertake focus group discussions with consumers in the US, the UK, France, and Germany, examining their Conversational Commerce interactions, their preferences, and their expectations. Our research findings should find the impact of chatbots that is on the cusp of transforming commerce.