B2B Website Development & Social Management

Job ID: 40518441

Budget: ₹12,500 – ₹37,500 INR

Here's a professional and detailed job description you can post on Freelancer for your company:

Website Developer & Social Media Content Manager (B2B Manufacturing Industry)

About Us

Metallica Finishing Industry is a growing industrial manufacturing company specializing in metal finishing, surface treatment, industrial coating solutions, and related B2B services. We serve manufacturers, industrial clients, OEMs, exporters, and engineering companies. We are looking for a skilled professional or agency who can help us strengthen our online presence through website development, content creation, and social media management.

Project Overview

We are seeking an experienced Website Developer and Social Media Content Manager who understands B2B marketing and industrial/manufacturing businesses. The selected freelancer will be responsible for developing and maintaining our company website while also managing our social media presence to generate brand awareness, customer inquiries, and lead generation.

Scope of Work

1. Website Development & Management

Responsibilities include:

Design and develop a modern, professional, and mobile-responsive website.

Create an industrial and corporate design suitable for B2B customers.

Develop product pages, service pages, company profile, contact pages, and inquiry forms.

Optimize website speed, security, and user experience.

Implement SEO best practices.

Integrate lead generation forms and WhatsApp/contact features.

Upload and manage product catalogs, technical specifications, and company information.

Regular website updates and maintenance.

Create blog/news sections for industry-related content.

Ensure the website is optimized for Google indexing and search visibility.


Desired Skills

WordPress / Shopify / Custom Website Development

HTML, CSS, JavaScript

SEO Optimization

Website Security & Performance Optimization

UI/UX Design

Google Analytics & Search Console



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2. Social Media Content Management

Responsibilities include:

Create and manage content for LinkedIn, Facebook, Instagram, and other relevant platforms.

Develop a monthly content calendar.

Design professional posts highlighting our products, services, projects, manufacturing processes, and company achievements.

Create educational and informative B2B content.

Develop industrial product-focused graphics and videos.

Write professional captions and hashtags.

Increase brand visibility and engagement.

Showcase manufacturing capabilities, quality standards, certifications, and completed projects.

Generate inquiries and business leads through strategic content marketing.


Content Types

Product Showcase Posts

Manufacturing Process Videos

Before/After Project Images

Industry Tips & Insights

Company Updates

Client Success Stories

Technical Product Information

Corporate Branding Content

Festival and Special Occasion Posts

Employee & Facility Highlights



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3. B2B Marketing & Lead Generation

The ideal freelancer should understand:

Industrial Manufacturing Marketing

B2B Lead Generation

OEM and Industrial Customer Targeting

LinkedIn Marketing

SEO Content Strategy

Conversion-Oriented Website Design

Digital Branding for Manufacturing Companies



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Deliverables

Fully functional professional website.

SEO-friendly website structure.

Monthly social media content calendar.

Regular social media posts and designs.

Product and service content creation.

Website maintenance and updates.

Monthly performance report with recommendations.



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Freelancer Requirements

Please apply only if you:

Have proven experience in website development.

Have experience managing social media for B2B, industrial, engineering, or manufacturing companies.

Can share previous work samples, portfolio, and client references.

Understand SEO and lead generation strategies.

Can work independently and provide creative ideas to grow our digital presence.



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Proposal Requirements

When submitting your proposal, please include:

1. Portfolio of previous websites developed.


2. Examples of social media accounts managed.


3. Experience with B2B or manufacturing companies.


4. Proposed timeline.


5. Monthly management cost and website development cost separately.


6. Suggested strategy for generating leads for our business.



Goal of the Project

Our objective is to build a strong online presence for Metallica Finishing Industry, attract industrial customers, generate qualified B2B leads, and establish our company as a trusted brand in the metal finishing and industrial manufacturing sector.

Preference will be given to freelancers/agencies with experience in industrial, engineering, manufacturing, metal finishing, coating, fabrication, or related B2B sectors.