Comprehensive Website Redevelopment & SEO Optimization
Budget: ₹12,500 – ₹37,500 INR
Website Enhancement & Redesign – (SOW)
1. Project Overview
This project focuses on improving the website’s UI/UX, restructuring existing pages, enhancing SEO performance, and building new functional pages for better lead generation and user experience.
The work is divided into:
UI/UX redesign of existing pages
New page development
Conversion optimization improvements
SEO and structural enhancements
2. Homepage Enhancements (Existing Page – Redesign Only)
2.1 Header Section
Make header transparent for modern UI experience
Add contact details (Phone number & Email) in top bar
2.2 Hero / Slider Section
Replace and update all slider images
Add right-side lead form inside slider
Add CTA button linking to:
Custom Plan / Quotation Calculator page
2.3 Popup Form
Add popup form after 10 seconds of user visit
Reduce input fields to improve conversion rate
2.4 Why Choose Us Section
Remove unnecessary paragraph content
Rewrite content for clarity and engagement
2.5 About Us Section
Remove from homepage (moved to dedicated page)
2.6 Portfolio Section
Redesign layout for improved visual presentation
2.7 Testimonials Section
Update with latest client-provided content
2.8 Packages Section
Add 3 package cards
Link to Packages page
Link to FAQ page
2.9 YouTube Integration
Embed YouTube videos on homepage
2.10 Footer Location Management
Optimize footer with 17 locations
Create reusable structure for easy updates
2.11 Branding Cleanup
Remove:
“Dezinepro by Santosh Interior”
“Developed by Adoss Media”
2.12 Milestones Section
Update milestone data with latest information
3. Existing Pages (Redesign Only – No New Pages Created)
These pages already exist and will only be improved in design, layout, and SEO:
3.1 Services Pages
Remove first banner/image from all service pages
Remove blurred images from galleries
Improve layout consistency and visual clarity
3.2 Portfolio Page
Fix alignment issues
Remove blurred images
Improve visual structure
3.3 Contact Us Page
Optimize lead form
Improve mobile responsiveness
Reduce unnecessary fields
4. New Pages (To Be Developed)
4.1 About Us Page (NEW)
Create dedicated About Us page
Migrate relevant content from homepage
Structure content for readability and SEO
4.2 Blog Listing Page (NEW)
Create centralized blog listing page
Display all blog posts in a unified layout
Improve navigation and content discovery
4.3 FAQ Page (NEW)
Create dedicated FAQ page
Link with Packages and Services sections
Improve user clarity and support
4.4 Packages Page (NEW)
Create a single consolidated page for all 3 packages
Compare packages in structured format
Link from homepage and other sections
4.5 Custom Plan / Quotation Calculator Page (NEW)
Users can select service categories (e.g. 2 BHK, renovation, interior work)
Users can select multiple services in one flow
System generates estimated cost range using rule-based logic
Output Example
₹3 – 5 Lakhs
₹5 – 8 Lakhs
Notes
This is a rule-based estimator (not real-time billing system)
Used for lead qualification and inquiry generation
5. Global Website Improvements
5.1 Favicon Update
Replace existing “Dezinepro” icon
New design: Clean “DP” icon with white background
5.2 UI Fixes
Fix “Get Quote” button positioning
Ensure it stays above WhatsApp button at all times
Fix spacing inconsistencies across all pages
5.3 SEO Improvements
Improve on-page SEO across all pages
Optimize headings, metadata, and internal linking
6. Deliverables Summary
6.1 Page Classification Table
Page Type
Status
Description
Homepage
Existing (Redesign)
Full UI/UX enhancement
Services Pages
Existing (Redesign)
Layout + image cleanup
Portfolio Page
Existing (Redesign)
Alignment + image fixes
Contact Page
Existing (Redesign)
Form optimization
About Us Page
New
Dedicated SEO page
Blog Listing Page
New
Central blog hub
FAQ Page
New
Support & clarity page
Packages Page
New
Consolidated pricing page
Custom Calculator Page
New
Rule-based quotation system
6.2 Marketing Pages
Type
Count
Description
SEO Landing Pages
17
Location-based duplicated pages for SEO campaigns
6.3 Final Structure Summary
Category
Count
Core Existing Pages
4 (Redesigned)
New Core Pages
5
Marketing Pages
17
Service Pages
Multiple
Total Impacted Pages
25+ Pages (Approx.)
1. Project Overview
This project focuses on improving the website’s UI/UX, restructuring existing pages, enhancing SEO performance, and building new functional pages for better lead generation and user experience.
The work is divided into:
UI/UX redesign of existing pages
New page development
Conversion optimization improvements
SEO and structural enhancements
2. Homepage Enhancements (Existing Page – Redesign Only)
2.1 Header Section
Make header transparent for modern UI experience
Add contact details (Phone number & Email) in top bar
2.2 Hero / Slider Section
Replace and update all slider images
Add right-side lead form inside slider
Add CTA button linking to:
Custom Plan / Quotation Calculator page
2.3 Popup Form
Add popup form after 10 seconds of user visit
Reduce input fields to improve conversion rate
2.4 Why Choose Us Section
Remove unnecessary paragraph content
Rewrite content for clarity and engagement
2.5 About Us Section
Remove from homepage (moved to dedicated page)
2.6 Portfolio Section
Redesign layout for improved visual presentation
2.7 Testimonials Section
Update with latest client-provided content
2.8 Packages Section
Add 3 package cards
Link to Packages page
Link to FAQ page
2.9 YouTube Integration
Embed YouTube videos on homepage
2.10 Footer Location Management
Optimize footer with 17 locations
Create reusable structure for easy updates
2.11 Branding Cleanup
Remove:
“Dezinepro by Santosh Interior”
“Developed by Adoss Media”
2.12 Milestones Section
Update milestone data with latest information
3. Existing Pages (Redesign Only – No New Pages Created)
These pages already exist and will only be improved in design, layout, and SEO:
3.1 Services Pages
Remove first banner/image from all service pages
Remove blurred images from galleries
Improve layout consistency and visual clarity
3.2 Portfolio Page
Fix alignment issues
Remove blurred images
Improve visual structure
3.3 Contact Us Page
Optimize lead form
Improve mobile responsiveness
Reduce unnecessary fields
4. New Pages (To Be Developed)
4.1 About Us Page (NEW)
Create dedicated About Us page
Migrate relevant content from homepage
Structure content for readability and SEO
4.2 Blog Listing Page (NEW)
Create centralized blog listing page
Display all blog posts in a unified layout
Improve navigation and content discovery
4.3 FAQ Page (NEW)
Create dedicated FAQ page
Link with Packages and Services sections
Improve user clarity and support
4.4 Packages Page (NEW)
Create a single consolidated page for all 3 packages
Compare packages in structured format
Link from homepage and other sections
4.5 Custom Plan / Quotation Calculator Page (NEW)
Users can select service categories (e.g. 2 BHK, renovation, interior work)
Users can select multiple services in one flow
System generates estimated cost range using rule-based logic
Output Example
₹3 – 5 Lakhs
₹5 – 8 Lakhs
Notes
This is a rule-based estimator (not real-time billing system)
Used for lead qualification and inquiry generation
5. Global Website Improvements
5.1 Favicon Update
Replace existing “Dezinepro” icon
New design: Clean “DP” icon with white background
5.2 UI Fixes
Fix “Get Quote” button positioning
Ensure it stays above WhatsApp button at all times
Fix spacing inconsistencies across all pages
5.3 SEO Improvements
Improve on-page SEO across all pages
Optimize headings, metadata, and internal linking
6. Deliverables Summary
6.1 Page Classification Table
Page Type
Status
Description
Homepage
Existing (Redesign)
Full UI/UX enhancement
Services Pages
Existing (Redesign)
Layout + image cleanup
Portfolio Page
Existing (Redesign)
Alignment + image fixes
Contact Page
Existing (Redesign)
Form optimization
About Us Page
New
Dedicated SEO page
Blog Listing Page
New
Central blog hub
FAQ Page
New
Support & clarity page
Packages Page
New
Consolidated pricing page
Custom Calculator Page
New
Rule-based quotation system
6.2 Marketing Pages
Type
Count
Description
SEO Landing Pages
17
Location-based duplicated pages for SEO campaigns
6.3 Final Structure Summary
Category
Count
Core Existing Pages
4 (Redesigned)
New Core Pages
5
Marketing Pages
17
Service Pages
Multiple
Total Impacted Pages
25+ Pages (Approx.)