Digital Foundation Cleanup, Website Alignment & Conversion Readiness for Two-Location Dental Practice
Budget: ₹37,500 – ₹75,000 INR
Project Objective:
Create a clean, aligned and conversion-ready digital setup across existing websites and tracking systems so that patient trust, paid traffic and clinic visibility work together efficiently across two clinic locations.
Business Context:
We currently operate through two connected digital assets:
1. dranukritigupta.com
* Doctor-led trust brand
* Strongest authority in pediatric dentistry
* Primary trust driver for parents and family patients
2. alcadentindia.com
* Clinic-led master brand
* Represents full family dentistry practice across two locations
Clinic Locations:
* Sector 84 Gurgaon (higher performing location, stronger revenue realization)
* Sector 102 Gurgaon (growth location with more price-sensitive patient behaviour)
This project is intended as a one-time correction and setup exercise, not a monthly management assignment.
Scope of Work:
1. Website Messaging Alignment (Both Websites)
* Align both websites so they communicate one clear business narrative
* Position Dr Anukriti Gupta clearly as pediatric and trust-led front face
* Position Alcadent India clearly as family dental clinic platform
* Ensure both websites consistently reference both clinic locations
* Remove conflicting or duplicated messaging
2. Critical Commercial Page Fixes (No Full Website Rebuild)
Pages to be improved:
dranukritigupta.com:
* Homepage
* About Doctor section
* Contact / appointment section
alcadentindia.com:
* Homepage
* About clinic / doctors section
* Contact / location section
Required outcome:
* stronger first impression
* cleaner trust communication
* improved mobile readability
* clear CTA visibility
3. Creation / Correction of Two Strategic Landing Pages
Landing Page 1 – Pediatric Dentistry (Primary trust page under dranukritigupta.com)
Purpose:
For pediatric paid traffic and parent-led search intent
Must include:
* pediatric trust positioning
* Dr Anukriti authority
* kids-friendly clinic setup
* laughing gas therapy
* painless treatment messaging
* both clinic locations
* clear CTA for call / WhatsApp / appointment
Landing Page 2 – Adult / Family Dentistry (Primary adult page under alcadentindia.com)
Purpose:
For adult dentistry and family treatment traffic
Must include:
* family dentistry positioning
* Dr Nidhi Gupta visibility
* crowns / extraction / restorative care trust
* modern clinic setup
* free parking / mall location convenience
* clear CTA for call / WhatsApp / appointment
4. Doctor Authority Integration
Add clear specialist visibility for:
* Dr Anukriti Gupta (Pediatric Dentistry / Kids Dentistry)
* Dr Nidhi Gupta (Prosthodontics / Crowns / Implants)
Required outcome:
* stronger adult treatment trust
* stronger specialist credibility
* no brand confusion
5. Conversion Layer Improvement
Ensure all critical pages and landing pages include:
* click-to-call
* WhatsApp CTA
* book consultation CTA
* mobile-first CTA visibility
* reviews / trust proof placement
* clinic USP visibility
6. Tracking Cleanup
Audit and fix:
* Google Ads conversion tracking
* GA4 event setup
* form submission tracking
* call click tracking
* WhatsApp click tracking
* duplicate event issues
* paid traffic mismatch between Ads and GA4
7. Google Business Profile Consistency Check
Review both GMB profiles for:
* doctor naming consistency
* service naming consistency
* location consistency
* correct website linking
Milestones & Deliverables:
Milestone 1 – Audit & Blueprint (within first 5 working days)
Deliver:
* written audit of both websites
* list of messaging issues
* list of technical issues
* page-wise implementation plan
Milestone 2 – Website Corrections + Landing Pages (next 10–12 working days)
Deliver:
* live corrected pages on both websites
* pediatric landing page live
* adult/family landing page live
* corrected doctor sections
* corrected CTA flow
* corrected location presentation
Milestone 3 – Tracking Verification
Deliver:
* Google Ads conversion test completed
* GA4 event verification completed
* WhatsApp / call tracking tested live
Milestone 4 – Final Handover
Deliver:
* final list of pages edited
* final list of technical fixes completed
* tracking checklist
* owner monitoring note
Payment Structure:
* 30% advance
* 40% after Milestone 2 completion
* 30% after tracking verification and final handover
Timeline:
Total project expected completion within 3 to 4 weeks.
Commercial Range:
₹50,000 to ₹60,000 one-time depending on technical depth.
This project excludes:
* monthly SEO
* monthly campaign management
* ongoing website maintenance
* additional service pages beyond agreed scope
Create a clean, aligned and conversion-ready digital setup across existing websites and tracking systems so that patient trust, paid traffic and clinic visibility work together efficiently across two clinic locations.
Business Context:
We currently operate through two connected digital assets:
1. dranukritigupta.com
* Doctor-led trust brand
* Strongest authority in pediatric dentistry
* Primary trust driver for parents and family patients
2. alcadentindia.com
* Clinic-led master brand
* Represents full family dentistry practice across two locations
Clinic Locations:
* Sector 84 Gurgaon (higher performing location, stronger revenue realization)
* Sector 102 Gurgaon (growth location with more price-sensitive patient behaviour)
This project is intended as a one-time correction and setup exercise, not a monthly management assignment.
Scope of Work:
1. Website Messaging Alignment (Both Websites)
* Align both websites so they communicate one clear business narrative
* Position Dr Anukriti Gupta clearly as pediatric and trust-led front face
* Position Alcadent India clearly as family dental clinic platform
* Ensure both websites consistently reference both clinic locations
* Remove conflicting or duplicated messaging
2. Critical Commercial Page Fixes (No Full Website Rebuild)
Pages to be improved:
dranukritigupta.com:
* Homepage
* About Doctor section
* Contact / appointment section
alcadentindia.com:
* Homepage
* About clinic / doctors section
* Contact / location section
Required outcome:
* stronger first impression
* cleaner trust communication
* improved mobile readability
* clear CTA visibility
3. Creation / Correction of Two Strategic Landing Pages
Landing Page 1 – Pediatric Dentistry (Primary trust page under dranukritigupta.com)
Purpose:
For pediatric paid traffic and parent-led search intent
Must include:
* pediatric trust positioning
* Dr Anukriti authority
* kids-friendly clinic setup
* laughing gas therapy
* painless treatment messaging
* both clinic locations
* clear CTA for call / WhatsApp / appointment
Landing Page 2 – Adult / Family Dentistry (Primary adult page under alcadentindia.com)
Purpose:
For adult dentistry and family treatment traffic
Must include:
* family dentistry positioning
* Dr Nidhi Gupta visibility
* crowns / extraction / restorative care trust
* modern clinic setup
* free parking / mall location convenience
* clear CTA for call / WhatsApp / appointment
4. Doctor Authority Integration
Add clear specialist visibility for:
* Dr Anukriti Gupta (Pediatric Dentistry / Kids Dentistry)
* Dr Nidhi Gupta (Prosthodontics / Crowns / Implants)
Required outcome:
* stronger adult treatment trust
* stronger specialist credibility
* no brand confusion
5. Conversion Layer Improvement
Ensure all critical pages and landing pages include:
* click-to-call
* WhatsApp CTA
* book consultation CTA
* mobile-first CTA visibility
* reviews / trust proof placement
* clinic USP visibility
6. Tracking Cleanup
Audit and fix:
* Google Ads conversion tracking
* GA4 event setup
* form submission tracking
* call click tracking
* WhatsApp click tracking
* duplicate event issues
* paid traffic mismatch between Ads and GA4
7. Google Business Profile Consistency Check
Review both GMB profiles for:
* doctor naming consistency
* service naming consistency
* location consistency
* correct website linking
Milestones & Deliverables:
Milestone 1 – Audit & Blueprint (within first 5 working days)
Deliver:
* written audit of both websites
* list of messaging issues
* list of technical issues
* page-wise implementation plan
Milestone 2 – Website Corrections + Landing Pages (next 10–12 working days)
Deliver:
* live corrected pages on both websites
* pediatric landing page live
* adult/family landing page live
* corrected doctor sections
* corrected CTA flow
* corrected location presentation
Milestone 3 – Tracking Verification
Deliver:
* Google Ads conversion test completed
* GA4 event verification completed
* WhatsApp / call tracking tested live
Milestone 4 – Final Handover
Deliver:
* final list of pages edited
* final list of technical fixes completed
* tracking checklist
* owner monitoring note
Payment Structure:
* 30% advance
* 40% after Milestone 2 completion
* 30% after tracking verification and final handover
Timeline:
Total project expected completion within 3 to 4 weeks.
Commercial Range:
₹50,000 to ₹60,000 one-time depending on technical depth.
This project excludes:
* monthly SEO
* monthly campaign management
* ongoing website maintenance
* additional service pages beyond agreed scope