E-commerce Website Development

I'm looking for a skilled website programmer to help me develop a simple yet effective E-commerce website. The primary focus of this website is to facilitate online sales, hence it should be user-friendly and efficient.

Key Features:
- User Accounts: The website should allow users to create accounts, track their orders, save their favorite products, and manage their personal information.
- Payment Gateway Integration: A secure and reliable payment gateway needs to be integrated into the site to facilitate smooth transactions.

I don't require any specific design elements or branding to be incorporated into the website, just a simple design. Therefore, a good understanding of UX/UI principles will be beneficial.

Ideal Skills and Experience:
- Proven experience in E-commerce website development
- Proficiency in programming languages relevant to web development (HTML, CSS, JavaScript, etc.)
- Expertise in integrating payment gateways
- Understanding of UX/UI principles for simple yet effective design
- Experience in creating user account systems on websites
- Knowledge of SEO best practices for E-commerce sites