WordPress Website Redesign & High-Converting Landing Page Development (Elementor)

Project Overview:
We are seeking an experienced WordPress developer/designer to support the redesign and development for our clients website, along with the creation of high-converting landing pages for key services. (We specialise in System strategy & implementation and as part of our client services we receive requests from our clients for website services).

This project will be delivered in multiple milestones, starting with two service-based landing pages/funnels, followed by the full website redesign and development of the primary website.

Key Requirements:
- Proven experience with WordPress and Elementor (website/ landing pages will be done with elementor)
- Strong capability in landing page and funnel design
- Solid understanding of UX/UI principles and customer journey mapping
- Ability to design and build conversion-focused websites
- Experience optimising pages for lead generation and performance
- Strong design/ visual skills; able to recommend and guide design.

Project Scope & Milestones:

Phase 1: Landing Pages (Priority)
- Design and develop 2x service landing pages/funnels
- One landing page required ASAP (urgent delivery)
- Focus on conversion optimisation (clear CTAs, lead capture, user flow)
- Design/Dev with Elementor.

Phase 2: Website Redesign
- Full redesign and development of the panopticsolutions.com website
- Modern, professional, and scalable design
- Alignment with brand positioning and service offerings
- Mobile responsive and performance optimised
- Design/Dev with Elementor.
- Create Branded Elementor templates/assets.

Key Deliverables:
- High-quality Elementor templates for reuse
- Conversion-optimised landing pages
- Fully redesigned WordPress website
- Clean, maintainable build for ongoing internal use

Nice to Have:
- Experience with Elementor AI
- Understanding of SEO best practices (on-page structure, meta, speed)
- Familiarity with Google Tag Manager / Analytics setup
- Experience building scalable landing page templates for marketing teams

Engagement Model:
- Milestone-based delivery
- Ongoing opportunity for additional landing pages and optimisation work

To Apply:
Please include:
- Examples of WordPress/Elementor websites you have built
- - (ability to prove eg via footer backlinks or evidence of GTM/GA control (snapshot of eg gtm dashboard matching gtm code in website)
- Examples of landing pages/funnels with measurable results (if available)
- - ability to explain the funnel/customer journey logic developed.
- Your availability for urgent landing page delivery
- - One (first) landing page needs asap delivery (target EOM April latest)
- Brief outline of your approach to designing for conversion
- Constant high quality communication
- Alignment to agreed targets before start and ability to achieve targets as agreed.

We’re looking for a reliable, skilled partner who can deliver quickly on first milestone and contribute to building a high-performing digital presence.