WooCommerce site created in 30 days -- 2

I am are on a 30-day timeline, so everything needs to be structured, repeatable, and scalable.

Here’s what I need from you:

Brand System
• Logo (primary + secondary)
• Color palette
• Font system
• Icon style

Social Media Assets
Create templates for:
• Instagram
• TikTok
• Facebook
• LinkedIn
• Google Business
• Yelp

Ad Creative Templates
• Trucking
• P&C (home, auto, small business)
• Health
• Life
• Retirement

Each should include:
• Headline area
• Image placeholder
• CTA placement

Website Image System
For each page type:
• Hero image style
• Section divider visuals
• Icons for coverage types
• Trust badge styling

Flyers (Per Niche)
• Trucking
• Small business
• Health
• Life
• Retirement

Infographic Framework (IMPORTANT)
We will later create downloadable infographics for:
• 401k
• Roth
• SEP
• Rollovers

Design placeholders must be built into the site now.

Execution Notes:
• Keep everything modular
• Use consistent spacing and structure
• Optimize for conversion, not just aesthetics

Looking to post this on Upwork to hire. Let me know what I need to add to wording. Is it too much info?



TRACKING SETUP (DEV INSTRUCTIONS)

Use Google Tag Manager, not manual installs

Setup:

Install GTM on site

Connect:

Google Analytics 4

Google Ads conversion tracking

Facebook Pixel

TikTok Pixel

LinkedIn Insight Tag

Critical Events to Track:

form submissions

button clicks

call clicks

purchases

booked appointments

PLA (Google Shopping)

Sync WooCommerce → Google Merchant Center

Use feed plugin

Track conversions via GTM

AUTOMATED BLOG + SOCIAL SYSTEM

Use:

WordPress blog

Zapier or Make

Flow:
Blog post → auto push to:
• Facebook
• LinkedIn
• Twitter
• Pinterest (optional)

Optional upgrade:

Repurpose into short video scripts for TikTok and YouTube

DOMAIN TRUST (THIS MATTERS MORE THAN DESIGN)

Must do immediately:

Technical

SSL active

Cloudflare enabled

fast hosting, not cheap hosting

mobile optimization

SEO trust

Google Business Profile optimized

consistent NAP (name, address, phone)

reviews, minimum 10 to start

Authority

publish 20 to 30 blog posts in first 60 days

get backlinks, directories, guest posts

Email

set up domain email properly

SPF, DKIM, DMARC configured

CONVERSION OPTIMIZATION (MOST IMPORTANT)

Every page must have:

clear headline

who it’s for

benefits, not features

social proof

strong CTA

CTA examples:

Get Quote

Compare Plans

Schedule Call

Download Guide

WHAT YOUR DEVELOPERS NEED TO KNOW NOW

Non negotiables:

Build modular sections

Each service = its own landing page

Fast load speed

CRM integration from day one

Portal + LMS must connect cleanly

TIMELINE (REALISTIC 30 DAY SPRINT)

Week 1

branding

theme setup

homepage + 2 funnels

Week 2

all service pages

CRM + tracking integration

Week 3

portal + LMS

blog setup

ads landing pages

Week 4

testing

speed optimization

launch