Website Redesign for IT Services Company

Job ID: 39407797

Budget: $30 – $250 USD

1. Introduction

OMSOFTWARE is a leading global provider of web and mobile app development services. We specialize in building enterprise-grade solutions for the Healthcare, FinTech, and AI/ML-driven platforms, offering expertise in Machine Learning, Data Science, Digital Transformation, and Staff Augmentation.

We are inviting qualified web design and development agencies/freelancers to submit proposals for redesigning our corporate website – www.omsoftware.net – to better reflect our current service offerings and position us competitively in today’s market.
2. Project Goals
Modernize the visual identity and user experience of the website

Clearly communicate OMSOFTWARE’s service areas, particularly in Enterprise Healthcare, FinTech, Machine Learning, Data Science, and Digital Transformation

Improve conversion rates and lead generation through better UX, messaging, and CTAs

Ensure SEO optimization, mobile responsiveness, and fast page speed

Integrate case studies, blogs, and thought leadership content more effectively

Showcase OMSOFTWARE’s staff augmentation services, portfolio, and client success stories

3. Scope of Work

Complete redesign of www.omsoftware.net (frontend and backend revamp)

Information architecture redesign (navigation, service categorization, content flow)

Modern, conversion-focused UI/UX design

Development on a scalable CMS (preferably WordPress, Headless CMS, or custom stack)

Integration of blog, lead forms, contact forms, career module, and chatbot

Portfolio and case studies module

On-page SEO setup

Analytics integration (Google Analytics, Tag Manager, etc.)

Technical SEO audit and basic keyword-based structuring

Hosting consultation (if needed)

4. Current Website Pain Points

Outdated UI/UX

Inconsistent messaging across services

Poor mobile performance

Lack of strong CTAs and conversion tools

Ineffective content structure for SEO and engagement