Web development- Landing page specialist
Budget: $1,500 – $3,000 USD
Job Title: Landing Page Specialist (Design, Development, & Optimization)
Location: Remote (Preferred: CST Time Zone)
Company Overview:
We are a performance-driven company looking for a Landing Page Specialist to design, develop, and optimize high-converting landing pages. Our primary KPI is click-to-call conversions, and we need someone who understands user behavior, conversion rate optimization (CRO), and A/B testing.
If you have a strong background in custom landing page design, front-end development, and data-driven optimization, this role offers an exciting opportunity to make a direct impact.
Role Overview:
As our Landing Page Specialist, you will be responsible for building and optimizing landing pages that drive conversions. This includes designing, developing, implementing A/B tests, and continuously improving performance through data-driven insights. You will work closely with our marketing, paid media, and analytics teams to create high-performing pages that maximize lead generation.
Key Responsibilities:
• Design & develop custom, conversion-optimized landing pages focused on click-to-call conversions.
• Implement A/B testing and multivariate testing using tools like Optimizely, PageSense, VWO, or Google Optimize to increase conversion rates.
• Optimize pages for mobile responsiveness, speed, and UX best practices to maximize engagement.
• Use heat mapping, session recording, and behavioral analytics tools to identify areas for improvement.
• Track and analyze click-to-call rates, form submissions, bounce rates, and other key metrics to measure performance.
• Work with Google Tag Manager (GTM), Google Analytics (GA4), and event tracking to ensure proper conversion tracking.
• Collaborate with the paid media team to align landing page strategies with Google and Facebook Ads campaigns.
• Ensure SEO best practices are implemented for landing pages to enhance organic discoverability.
• Stay up-to-date on CRO best practices, UI/UX trends, and emerging landing page technologies.
Requirements:
• 2 + years of experience designing, developing, and optimizing landing pages.
• Strong knowledge of HTML, CSS, JavaScript, and landing page builders (Unbounce, Instapage, Webflow, WordPress).
• Experience working with A/B testing and CRO tools like Optimizely, PageSense, VWO, or Google Optimize.
• Proven success in increasing conversion rates through testing and data-driven design improvements.
• Experience setting up and analyzing heat maps, session recordings, and user behavior tracking (Hotjar, Crazy Egg, etc.).
• Familiarity with click-to-call landing page optimization and mobile-first design strategies.
• Strong analytical mindset with experience using Google Analytics (GA4), Looker Studio, and HubSpot reporting.
• Ability to work in a fast-paced environment, testing and iterating quickly based on data insights.
• Bonus: Experience in healthcare lead generation and knowledge of industry compliance requirements (HIPAA, Google Healthcare Ads policies).
Preferred Qualifications:
• Familiarity with front-end frameworks like Tailwind CSS or Bootstrap.
• Experience with Google Ads and Facebook Ads landing page optimization.
• Strong understanding of psychological triggers for conversions and CRO methodologies.
What We Offer:
• Competitive salary based on experience.
• Fully remote position (CST preferred but open to other time zones).
• Opportunity to work directly with senior leadership and have a significant impact on marketing performance.
• A fast-paced, results-oriented environment where your work directly contributes to business growth.
• Ongoing learning and development opportunities in CRO, paid media, and digital strategy.
Location: Remote (Preferred: CST Time Zone)
Company Overview:
We are a performance-driven company looking for a Landing Page Specialist to design, develop, and optimize high-converting landing pages. Our primary KPI is click-to-call conversions, and we need someone who understands user behavior, conversion rate optimization (CRO), and A/B testing.
If you have a strong background in custom landing page design, front-end development, and data-driven optimization, this role offers an exciting opportunity to make a direct impact.
Role Overview:
As our Landing Page Specialist, you will be responsible for building and optimizing landing pages that drive conversions. This includes designing, developing, implementing A/B tests, and continuously improving performance through data-driven insights. You will work closely with our marketing, paid media, and analytics teams to create high-performing pages that maximize lead generation.
Key Responsibilities:
• Design & develop custom, conversion-optimized landing pages focused on click-to-call conversions.
• Implement A/B testing and multivariate testing using tools like Optimizely, PageSense, VWO, or Google Optimize to increase conversion rates.
• Optimize pages for mobile responsiveness, speed, and UX best practices to maximize engagement.
• Use heat mapping, session recording, and behavioral analytics tools to identify areas for improvement.
• Track and analyze click-to-call rates, form submissions, bounce rates, and other key metrics to measure performance.
• Work with Google Tag Manager (GTM), Google Analytics (GA4), and event tracking to ensure proper conversion tracking.
• Collaborate with the paid media team to align landing page strategies with Google and Facebook Ads campaigns.
• Ensure SEO best practices are implemented for landing pages to enhance organic discoverability.
• Stay up-to-date on CRO best practices, UI/UX trends, and emerging landing page technologies.
Requirements:
• 2 + years of experience designing, developing, and optimizing landing pages.
• Strong knowledge of HTML, CSS, JavaScript, and landing page builders (Unbounce, Instapage, Webflow, WordPress).
• Experience working with A/B testing and CRO tools like Optimizely, PageSense, VWO, or Google Optimize.
• Proven success in increasing conversion rates through testing and data-driven design improvements.
• Experience setting up and analyzing heat maps, session recordings, and user behavior tracking (Hotjar, Crazy Egg, etc.).
• Familiarity with click-to-call landing page optimization and mobile-first design strategies.
• Strong analytical mindset with experience using Google Analytics (GA4), Looker Studio, and HubSpot reporting.
• Ability to work in a fast-paced environment, testing and iterating quickly based on data insights.
• Bonus: Experience in healthcare lead generation and knowledge of industry compliance requirements (HIPAA, Google Healthcare Ads policies).
Preferred Qualifications:
• Familiarity with front-end frameworks like Tailwind CSS or Bootstrap.
• Experience with Google Ads and Facebook Ads landing page optimization.
• Strong understanding of psychological triggers for conversions and CRO methodologies.
What We Offer:
• Competitive salary based on experience.
• Fully remote position (CST preferred but open to other time zones).
• Opportunity to work directly with senior leadership and have a significant impact on marketing performance.
• A fast-paced, results-oriented environment where your work directly contributes to business growth.
• Ongoing learning and development opportunities in CRO, paid media, and digital strategy.