Web Design, UI/UX, Brand Style Guide and Copywriting for a new Startup
Budget: $3,000 – $5,000 USD
Product
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At Ballpen.io, we are building a headless "HTML-first" content management system. With just a few lines of copy/paste HTML code, Ballpen can inject CMS-driven content into any static page.
Current Status
------------------
1. The javascript that the end user includes in their static site is completed.
2. The CMS application backend is under development, and current interface is bare.
Deliverables / Tasks
------------------------
1. Branding Style Guide
2. A better looking landing page. Current landing page is: https://www.ballpen.io/
3. Actual website for Ballpen.io showcase the application (for when we launch)
4. CMS application interface
5. Content / copywriting for the website text (example: hero banner text, use to understand feature descriptions)
Task Notes
--------------
• Figma (preferred), Adobe XD or even Canva is acceptable for laying out the look of the site
• Final output is to be in proper HTML + CSS. We prefer to use Tailwind for the CSS side, but are flexible
• Mobile & Desktop responsive designs for the landing and final site.
• Responsive layout for the CMS
Design considerations
---------------------------
• Avoid the following design styles: Claymorphism, Skeuomorphism, Neumorphism, Neo-brutalism, Corporate Alegria Style
• Avoid the overused "Bootstrap" generic look
• Logo (in SVG format) exists (but we are flexible to modify to fix the overall design)
• No color schema / brand guide exists, so we are open to designs
• Primary users are developers and content writers, and design should "appeal" to the intended users
• Fonts can be Google Fonts, or Adobe Fonts (we have the necessary licenses)
Required Experience
--------------------------
• UI, UX, interactivity design experience
• Concise copywriting experience, especially for header text, and feature descriptions
• Graphics / Illustration design experience.
• Strong background in HTML & CSS
• Tailwind CSS preferred
Milestones
-------------
1. New Landing Page: by end of 2nd week
2. Branding Style Guide: by end of 4th week
3. Main site in HTML & CSS: by end of 6th week
4. CMS interface in HTML & CSS: by end of 12th week
----------
At Ballpen.io, we are building a headless "HTML-first" content management system. With just a few lines of copy/paste HTML code, Ballpen can inject CMS-driven content into any static page.
Current Status
------------------
1. The javascript that the end user includes in their static site is completed.
2. The CMS application backend is under development, and current interface is bare.
Deliverables / Tasks
------------------------
1. Branding Style Guide
2. A better looking landing page. Current landing page is: https://www.ballpen.io/
3. Actual website for Ballpen.io showcase the application (for when we launch)
4. CMS application interface
5. Content / copywriting for the website text (example: hero banner text, use to understand feature descriptions)
Task Notes
--------------
• Figma (preferred), Adobe XD or even Canva is acceptable for laying out the look of the site
• Final output is to be in proper HTML + CSS. We prefer to use Tailwind for the CSS side, but are flexible
• Mobile & Desktop responsive designs for the landing and final site.
• Responsive layout for the CMS
Design considerations
---------------------------
• Avoid the following design styles: Claymorphism, Skeuomorphism, Neumorphism, Neo-brutalism, Corporate Alegria Style
• Avoid the overused "Bootstrap" generic look
• Logo (in SVG format) exists (but we are flexible to modify to fix the overall design)
• No color schema / brand guide exists, so we are open to designs
• Primary users are developers and content writers, and design should "appeal" to the intended users
• Fonts can be Google Fonts, or Adobe Fonts (we have the necessary licenses)
Required Experience
--------------------------
• UI, UX, interactivity design experience
• Concise copywriting experience, especially for header text, and feature descriptions
• Graphics / Illustration design experience.
• Strong background in HTML & CSS
• Tailwind CSS preferred
Milestones
-------------
1. New Landing Page: by end of 2nd week
2. Branding Style Guide: by end of 4th week
3. Main site in HTML & CSS: by end of 6th week
4. CMS interface in HTML & CSS: by end of 12th week