Visit Victor Harbor Website Development
Budget: $10,000 – $20,000 AUD
1. INVITATION
Interested parties are invited to submit a quotation to the City of Victor Harbor (“Council”) in accordance with the instructions outlined within the attached Request for Quote document, for the purpose of the development of the Victor Harbor Tourism website www.visitvictorharbor.com.au.
2. BACKGROUND
The City of Victor Harbor changing the way it invests in visitor engagement and destination marketing, with a focus on the use digital platforms that influence travel lifecycle of consumers. As part of this investment, council are wanting to upgrade its tourism website consistent with a new destination brand and best practice systems, technology and content.
The existing tourism consumer website for Victor Harbor (encountervictorharbor.com.au) has now reached the end of its life, being developed some five plus years ago.
The City of Victor Harbor in partnership with Business Victor Harbor have recently undergone a re branding initiative to re position Victor Harbor in the minds of consumers, as a vibrant town to live, work, visit and invest. This use and application of the new brand is currently being rolled out within the area. The development of a new tourism website is an important project in the implementation of the new destination brand to consumers. For further information on our new branding, please see Appendix Two and visit brandvictorharbor.com.
3. SCOPE
The City of Victor Harbor are seeking submissions from suitably qualified website development professionals for the development of a new Victor Harbor tourism consumer website.
Applicants are invited to provide proposals that deliver improved functionality, design and inclusion of the latest technology. The website will need to be engaging and reflect the recently adopted ‘Destination Brand’ values.
The new website domain will be visitvictorharbor.com with various subdomains. This will ensure its longevity for future branding.
A summary of the scope includes:
• Featuring of business listings such as accommodation, attractions, restaurants etc
• Information on destinations, suggested itineraries and blogs.
• A new look and feel consistent with the new brand guidelines
• Use of a block theme to ensure that updates and additions can be made by staff following completion of the website.
• Implementation of an accommodation affiliate search engine and links (booking.com affiliate program).
• Implementation of a tours and attractions affiliate booking widget
• Chat and newsletter sign up
• Connections with key social media platforms to increase engagement
• Change of domain name
• Responsive for mobile and tablet devices
• SEO friendly set up with google analytics, site map, indexing etc.
The Council will work with the successful website developer on the supply and refinement of content, images, video.
Appendices :
Appendix One - Visit Victor Harbor Website Specifications
Appendix Two - Victor Harbor – Feel It Calling – Brand Guidelines
Appendix Three - City of Victor Harbor – Terms and Conditions of Purchase
Interested parties are invited to submit a quotation to the City of Victor Harbor (“Council”) in accordance with the instructions outlined within the attached Request for Quote document, for the purpose of the development of the Victor Harbor Tourism website www.visitvictorharbor.com.au.
2. BACKGROUND
The City of Victor Harbor changing the way it invests in visitor engagement and destination marketing, with a focus on the use digital platforms that influence travel lifecycle of consumers. As part of this investment, council are wanting to upgrade its tourism website consistent with a new destination brand and best practice systems, technology and content.
The existing tourism consumer website for Victor Harbor (encountervictorharbor.com.au) has now reached the end of its life, being developed some five plus years ago.
The City of Victor Harbor in partnership with Business Victor Harbor have recently undergone a re branding initiative to re position Victor Harbor in the minds of consumers, as a vibrant town to live, work, visit and invest. This use and application of the new brand is currently being rolled out within the area. The development of a new tourism website is an important project in the implementation of the new destination brand to consumers. For further information on our new branding, please see Appendix Two and visit brandvictorharbor.com.
3. SCOPE
The City of Victor Harbor are seeking submissions from suitably qualified website development professionals for the development of a new Victor Harbor tourism consumer website.
Applicants are invited to provide proposals that deliver improved functionality, design and inclusion of the latest technology. The website will need to be engaging and reflect the recently adopted ‘Destination Brand’ values.
The new website domain will be visitvictorharbor.com with various subdomains. This will ensure its longevity for future branding.
A summary of the scope includes:
• Featuring of business listings such as accommodation, attractions, restaurants etc
• Information on destinations, suggested itineraries and blogs.
• A new look and feel consistent with the new brand guidelines
• Use of a block theme to ensure that updates and additions can be made by staff following completion of the website.
• Implementation of an accommodation affiliate search engine and links (booking.com affiliate program).
• Implementation of a tours and attractions affiliate booking widget
• Chat and newsletter sign up
• Connections with key social media platforms to increase engagement
• Change of domain name
• Responsive for mobile and tablet devices
• SEO friendly set up with google analytics, site map, indexing etc.
The Council will work with the successful website developer on the supply and refinement of content, images, video.
Appendices :
Appendix One - Visit Victor Harbor Website Specifications
Appendix Two - Victor Harbor – Feel It Calling – Brand Guidelines
Appendix Three - City of Victor Harbor – Terms and Conditions of Purchase