Thalia Website Wireframes Redesign

Job ID: 39019607

Budget: $10 – $30 USD

Task: Create Redesigned Wireframes for the Thalia Website
Objective:
Redesign the Homepage, Product Listing Page, and Product Detail Page of the Thalia website to improve usability, navigation, and visual appeal while maintaining the core brand identity. The designs must be created in Figma and incorporate specific improvement points outlined below.

Scope of Work:
1. Homepage:
Improvements:
Make the search bar more prominent with auto-suggestions for categories, products, and popular searches.
Organize promotional banners consistently (e.g., equal sizing) to reduce visual clutter.
Add sections for:
Featured Categories (e.g., Bestsellers, New Releases).
Personalized Recommendations like "Books You May Like."
Introduce a carousel slider for promotions or featured products.
Reorganize the navigation menu into a clean mega menu with grouped categories.
2. Product Listing Page:
Improvements:
Use larger product images with clear pricing and star ratings beneath product titles.
Add advanced filters with logical operators (e.g., "Thriller AND Fantasy").
Include sorting options (e.g., "Price: Low to High," "Top Rated").
Enable a hover effect to show quick product details or alternate images.
Add a “Quick View” button to preview product information without leaving the page.
3. Product Detail Page:
Improvements:
Highlight the product image with zoom functionality and additional image thumbnails.
Add clear CTAs like a bold “Add to Cart” button and “Add to Wishlist.”
Structure product information into sections (e.g., Description, Ratings, Author Info).
Introduce a section for Related Products or Frequently Bought Together.
Add a snippet of customer reviews with an average rating breakdown.
Additional Features to Incorporate:
Navigation:

Simplify to a maximum of 3 levels for categories and subcategories.
Add breadcrumb navigation to improve user orientation.
Search Functionality:

Implement a thesaurus system to link synonyms (e.g., “Roman” = “Belletristik”).
Add a “Did you mean…?” feature for common typos and improve auto-complete suggestions.
Footer:

Organize into columns with:
Customer Service Links (FAQs, Contact).
Shop by Category (Books, Hörbücher, Geschenke).
Legal Information (Privacy Policy, Terms & Conditions).
Social Media Icons and newsletter subscription.
Personalization:

Include sections for:
Personalized recommendations like "Books You Recently Viewed."
Dynamic suggestions based on user behavior.
Mobile Optimization:

Ensure a responsive design for mobile devices with simplified navigation.
Add sticky buttons for “Cart” and “Search” on mobile screens.
Deliverables:
Wireframes for:
Homepage
Product Listing Page
Product Detail Page
Provide:
Figma file with layers organized for easy revisions.
Exported PDFs or images for presentation purposes.
Design Requirements:
Use a modern, minimalistic, and user-friendly style while maintaining Thalia’s brand identity (colors, fonts, etc.).
Prioritize a clean layout and intuitive navigation.
Ensure all designs are accessible and responsive.
Timeline:
The final wireframes must be delivered by January 24, 2025.
Please confirm your availability and estimated time to complete the project.
Note for Freelancer:
If you have any questions or need clarification on the task, feel free to reach out. Your expertise in improving the user experience is highly valued, and feedback will be provided promptly.